Wallpaper*: What was the pavilion’s main concept?
Beckman N’Thepe: The theme of the pavilion is generosity and optimism. Our aim was to present a large range of contemporary French architects with real ongoing projects, to be finished in the next 2-3 years – the future shape of France. To symbolise this with our design, we also wanted to transform the pavilion. It’s to change the way people perceive France and the French people. Now we are happy, generous, and optimistic!
W*: How did the design help you achieve that?
BN’T:We added the folded mirror paper in the entrance, the same material we used for the main title in the pavilion’s façade. We created the big sign of 380m of neon lights, reading “Optimistic” and “Generocity”. We used the mirror wall to create a dramatic entrance to the pavilion, and also to create a contrast to the dark hall inside. In a way we use the installation to “kill” the classical pavilion’s original design, as it reflects everything else.
W*: How did you organise the exhibition inside the pavilion?
BN’T:We wanted the first room, which you see as soon as you go in, to be a general room, presenting all the messages that we wanted to pass. Also among the projections are some buildings, already built, but have become iconic, such as the Pompidou Centre, the Charles de Gaulle Terminal 1, and some others, more recent ones. After that we get three large rooms, 15 projects per room.
W*: What was your main criterion for selecting the participating projects?
BN’T: We aimed to present the largest range of architects possible, so we decided it is better to show only one select project per architect. It would be easy to present more from each firm, as some have been very busy, but really wanted to focus on the number of the architects and of course the quality of the project shown.
W*: How did you choose the participating practices?
BN’T: We did an open competition, and we had a huge response. We had to go through many meetings and it was a hard decision to organise the selection. Every single project of these will be built. It was the only condition for the participation.
W*: What is included in each project’s presentation?
BN’T: For each building we include information on the project, how the architects worked to transform the sites, to understand the programme, to work with the city and the landscape etc. We believe that with all these small, larger and mid-range projects we can, step by step, build the new landscape of France.
W*: The individual project presentations’ mechanism is impressive – and each project is also digitally presented. What is behind the design?
BN’T: We were partly inspired by the Cocteau film “La Belle et la Bete”, a black and white movie which shows an arm offering something. It was this same idea, of an arm that presents the model to the visitor. And you can move it around, play with it. And every practice had to provide their own model – but the digital “book” with all the information was put together by us.
W*: Who designed the mechanism?
BN’T: We did everything. We wanted something very dynamic but also playful. With this you can play and interact.
W*: What was the message you wanted to convey?
BN’T: France does not want to be shy any more. We are proud of these ideas, and this is the kind of message we wanted to pass. Also it was very important for us, for the Pavilion to be easy to read – and this way we think that you can either go in get a glance and understand what it is about, or stay longer and find out more about each project.
W*: How does the exhibition relate to the general theme of the Biennale? (Beyond Building)
BN’T: For us the future is generosity, and to think differently. We wanted to stress creative thinking, and that this can happen not by sticking to the rules and regulations, but to try to think differently, to transgress, to change. We want to overcome standardisation, to go beyond today and present the future, and a future that is possible and alive.
W*: Do you feel that French architecture is going into a new stage?
BN’T: Maybe! We still have the older generation of architects, but we wanted to give space to new things and younger people, and to show that things are really happening in France.