Patcharavipa’s Bangkok jewellery store takes a pared-back approach

Exterior shot looking at the inside of Patcharavipa’s new Bangkok store
A brass-edged folding glass façade reveals the interior at Patcharavipa’s new Bangkok store, by architects Ciguë. 
(Image credit: Jason Lang)

Architecture is a perennial source of inspiration for jewellery designers. The Bangkok-born fine jewellery designer Patcharavipa Bodiratnangkura is just the latest to look at buildings for design cues, but from a refreshingly new angle. It’s not so much buildings, but rather material finishes that interest her – the soft, neutral tones of industrial fabrics and, in particular, the correlation between them and the organic design resources she gleans from her local environment, such as teak, coconut shells and gold.

This year, she has succeeded in combining all of the above in a seriously minimalist home-town store by French architects Ciguë, creators of retail environments for the likes of Isabel Marant, Kris Van Assche and Maiyet, among others. Situated in the Ploenchit district of Bangkok, where Patcharavipa is mostly based (she divides her time between Bangkok and London), the eponymous boutique, to which the workshop is annexed, fulfils the jewellery designer’s vision of ‘creating a space where I could explain and express my jewellery and the ideas behind it; a chance to design jewellery for an empty space, to create larger pieces; to explore my designs more.’

Patcharavipa is best known for her use of Siam gold and the particular textures that her craftsmen file into it. The organic geometry of her rings and earrings never looks overstyled, too fashion-driven or ‘modern’. But then Patcharavipa, who graduated from Central Saint Martins in London in 2014, has been producing jewellery since she was 13.

The new boutique is housed in a 1980s building that belongs to her family. The jeweller’s great-grandfather, Nai Lert, was the developer who masterplanned the Ploenchit area next to what is now called Nai Lert Park in the early 20th century.

‘Cigass’, a work in brass and coconut shell.

The new store allows Patcharavipa space to display not just her jewellery but larger objects she designs, such as ‘Cigass’, a work in brass and coconut shell.

(Image credit: Jason Lang)

‘It’s a strange retro-modern building, with a particular vibe – 1980s obsolete, patio, tinted windows, angled concrete surfaces. It’s well made,’ says Hugo Haas of Ciguë. ‘The interior shell was already stripped down to rough concrete slabs, beams and posts, so the idea was to mix different worlds, different periods. Bangkok is partially about that, and so is Pat, whose aesthetic forms a tension between contemporary and vernacular, industrial synthetic and organic, worldwide and primitive.’

Haas and Patcharavipa first worked together for her exhibition space at Paris fashion week in 2016, where they developed a foam – or mousse – fabric that looked like concrete, as a display backdrop for her jewellery collection. ‘The foam experiment, where we created something “poor” and synthetic to oppose the precious aspect of fine jewellery was the same approach we took with the boutique design,’ says Haas.

‘The materials palette plays between the super-soft tones of the coloured plaster and concrete floor, and the contrasting dark teak furniture, technical LED lighting and aluminium fixtures.’

The pair mostly worked on the project remotely. Patcharavipa threw in some images of works by artists James Turrell and Rachel Whiteread, as well as a Man Ray photograph – ‘I liked the way the shadows fell in it, while in Turrell’s work I saw something surreal in its reflective qualities.’ The furnishings, which were sourced by Patcharavipa’s furniture-designer brother, Phollawud Bodiratnangkura (whose business is next door), was also an integral part of the conversation.

The sum of all these richly textured parts is now a unique, organic whole – a thoroughly modern jewellery boutique. A contemporary gem of felt, wood, foam, soft-toned plaster, neoprene, brass, cloth and bulletproof glass, Patcharavipa Bangkok is blissfully free of black velvet and gilt-edged chairs, with not a statement chandelier in sight.

As originally featured in the March 2018 issue of Wallpaper* (W*228)

Left, chairs and ottoman, right, Patcharavipa in the store

Left, the chairs and ottoman,  1950s, are from the family’s private collection of antiques. Right, Patcharavipa in the store, with its soft-toned plaster walls and floor

(Image credit: Paul Laszlo)


For more information, visit the Patcharavipa website and the Ciguë website

Caragh McKay has been a contributing editor at Wallpaper* since 2014. She was previously watches & jewellery director and is currently our resident lifestyle & shopping editor. Caragh has produced exhibitions and created and edited titles for publishers including the Daily Telegraph. She regularly chairs talks for luxury houses, Van Cleef & Arpels and Cartier among them. Caragh’s current remit is cross-cultural and her recent stories include the curious tale of how Muhammad Ali met his poetic match in Robert Burns and how a Martin Scorsese film revived a forgotten Osage art.