Fawaz Gruosi opens Art Deco-inspired London boutique
Interior designer Francis Sultana brings the new Berkeley Square boutique to life with a bold array of jewel tones
Colour rules for fine jeweller Fawaz Gruosi, whose bold jewels subvert traditional jewellery codes. His love of texture, vibrant hues and Art Deco-inspired design accents has been reflected in his new Berkeley Square boutique in London.
Interior designer Francis Sultana has converted the jeweller’s signature style into a chic and welcoming space.
‘I wanted to reflect the aesthetic of the Fawaz Gruosi brand through a use of colours and silhouettes, juxtaposing materials and textures from Murano glass and suede on the walls to tweeds within the upholstery and bronze, crystal and scagliola across the furniture,’ says Sultana, who wanted customers to feel they were stepping into a jewellery box. ‘Working with Mattia Bonetti, we have also created seating that is bold and voluminous like much of Fawaz's new collection, embodying pure design within colour, form and line.’
A neutral setting makes an elegant foil for the design accents within, with jewel tones brought to life against walls lined in cream suede. Details are carefully considered, from a curving mirrored staircase lined with Murano glass to hand embroidered curtains inspired by Warhol’s camouflage paintings, a Milena Muzquiz artwork and furniture in hammered gold.
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