Modular Magic: Wallpaper* and USM mark 50 years of the furniture brand’s iconic USM Modular Furniture Haller
Wallpaper* and USM mark 50 years of the furniture brand’s iconic USM Modular Furniture Haller. While Wallpaper* commissioned a decade-hopping installation showcasing the design’s beauty, functionality and adaptability, USM’s initiatives include a challenge to international architecture and design students to rethink what the modular means today
The USM Modular Furniture Haller is turning 50 years old and to honour the piece’s longevity, functionality and beauty, as well as its ‘design icon’ status, USM has launched a series of events under its project50 initiative.
As well as a unique collaboration with Wallpaper* and art director Sarah Illenberger, USM has launched ‘Rethink the modular’, a cultural experiment in collaboration with selected universities in design, art, fashion and architecture across the globe. Theories, prototypes and installations that have resulted from this collaboration – in response to questions about what modularity means today in terms of how we live and work and how it will effect design in the future – will be presented at Salone dei Tessuti during Milan Design Week in April.
Also available for viewing on the USM website will be films documenting project50’s ‘Steal Me!’ initiative, where open-for-adoption pieces of USM Haller were placed prominently on participating university campuses. The films tell the story of the stolen modular units’ adventures, where they ended up and how they became integrated into their new owners’ lives.
Discover the students‘ projects at usm.com/project50