Selfridges’ ‘Conscious Creators’ takes centre stage at the London Design Festival
In this era of conscious shopping and ‘think before you buy,’ Selfridges has kept in step with the times, championing an environmentally friendly future with its ‘Buying Better, Inspiring Change’ strategy. As part of the London Design Festival, the luxury department store will be showcasing its sustainable agenda right on the shop floor with ‘Conscious Creators’, a five-week pop up that highlights just of a few of its eco-friendly makers. The initiative launches as part of a bustling new hub for the 2018 edition of the design festival, the Marylebone Design District.
‘We hope the edit is an example of how design can help find solutions to issues such as plastic waste,’ says Eleanor Gregory, home buyer at Selfridges. The roster of global makers fall into three categories, the first being a selection of products providing an alternative to single-use plastic. Australian brand Apiary is spearheading this section with an alternative lunchtime companion: beeswax sandwich bags. The organic pieces are uniquely decorative, yet reusable and biodegradable too. Also part of the fight against plastic waste is water bottle company S’well (Selfridges are offering up limited-edition versions of the steel bottles that keep drinks cold for 24 hours and hot for 12) and Zero Waste Club, which specialises in bamboo toothbrushes that are 100 per cent vegan and biodegradable (plus, the brand plants a tree for every purchase made).
‘We are committed to ensuring at least half of our products are better for the people and planet by 2022.’
‘Conscious Creators’ also addresses ethical production in design, an issue that directly aligns with Selfridges’ ‘Buying Better, Inspiring Change’ philosophy – ‘We are committed to ensuring at least half of our products are better for the people and planet by 2022.’ In this section, the London-based creative brand Patternity has collaborated with Tribal Textiles, a trading company in Zambia made up of 100 local artisans, to launch an exclusive collection of throws, cushion covers and accessories. A percentage of their sales from the collection will go to supporting rural education programmes and conservation initiatives. Also donating 10 per cent of its pop-up profits is Wakecup, producers of sustainably made thermos cups and mugs, with funds directed to the Marine Conservation Society.
The last category of ‘Conscious Creators’ is geared towards sustainable production and innovative material solutions. It includes the Berlin-based brand Pentatonic, which use 50 recycled plastic bottles to create a cushion, and 50 smashed iPhones to produce geometric tumblers. Other nifty exclusive designs up for grabs are champagne buckets by Italian brand Ecopixel that are made with melted recycled plastic ‘pixels’ to form the bucket’s terrazzo pattern; and Risotto, which utilises prints from their cutting floor to produce abstract stationary.
Selfridges has been showcasing product and in-store concepts as part of the London Design Festival since its partner scheme launched in 2006. Its latest offering, a particularly inspiring and eclectic display, will be situated on the lower ground floor of the Oxford Street department store, as a reminder of the everyday steps we can take to live more consciously and sustainably.§
Discover & shop the Selfridges ‘Conscious Creators’ now.’