The making of Wallpaper* gelato by Carpigiani Gelato University

published 11 July 2012

Design is the reason we flock to Milan every April, but the Italian setting has a pull of its own. And what better way to explore the shows on a warm Mediterranean spring day than with a cone of gelato in hand? For our Handmade issue, we wanted to create our own version so we approached gelato experts Carpigiani (opens in new tab), who invited Wallpaper* entertaining director Melina Keays to Bologna to craft two bespoke flavours - a creamy cardamom and pistachio gelato, and a cool pineapple and basil sorbet. The Wallpaper* gelato was served at the opening party from a state-of-the-art Screen ice cream freezer, designed by Delineodesign (opens in new tab).

Melina Keays is the entertaining director of Wallpaper*. She has been part of the brand since the magazine’s launch in 1996, and is responsible for entertaining content across the print and digital platforms, and for Wallpaper’s creative agency Bespoke. A native Londoner, Melina takes inspiration from the whole spectrum of art and design – including film, literature, and fashion. Her work for the brand involves curating content, writing, and creative direction – conceiving luxury interior landscapes with a focus on food, drinks, and entertaining in all its forms