Behind the Set: Prada A/W 2015

See Dutch architect Rem Koolhaas' 'Infinite Palace' - a reinvention of the Italian brand's Milan HQ - spring to life

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Dutch architect Rem Koolhaas has been collaborating with Mrs Prada for over a decade on catwalk show spaces and flagship stores worldwide. This season for Prada's menswear presentation, Koolhaas' think tank AMO reinvented the Italian brand's Milan HQ as a labyrinth of intimate rooms clad in faux midnight blue and black marble, and accentuated with floor-to-ceiling aluminium tunnels that interconnected each volume.

Named 'The Infinite Palace', the changing proportions of each hyper-futuristic chamber created an abstract geometric landscape that also allowed for an intimate viewing of the collection. AMO has always orbited outside of the fringes of traditional design, and the firm's latest collaboration with Prada is out of this world.

Jack Moss
Fashion & Beauty Features Director

Jack Moss is the Fashion & Beauty Features Director at Wallpaper*, having joined the team in 2022 as Fashion Features Editor. Previously the digital features editor at AnOther and digital editor at 10 Magazine, he has also contributed to numerous international publications and featured in ‘Dazed: 32 Years Confused: The Covers’, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.