Bless — Madrid, Spain

A hotspot for Madrid's elite when it first opened in 1946, the iconic Gran Hotel Velazquez has been given a second lease of life as the first outpost of Bless, a new collection of stylish urban retreats and beachside destinations from Ibiza-based Palladium Hotel Group.
Located in the city's upscale Salamanca District, an energetic half-hour stride from attractions such as the Museo del Prado or Plaza Mayor, the 111-room property is the work of prolific Barcelona-based designer Lázaro Rosa-Violan, who layered the building's original details, from the grand marble staircase to the glass dome, with contemporary touches that give a true sense of place – like the bed headboards and wall murals in the guestrooms that reference 19th-century Madrid with hunting scenes and country landscapes.
On the ground floor in Versus – originally called Ruleta – sip on cocktails under a roulette wheel ceiling installation, while in Etxeko, which is dominated by a central crystal pen that holds a life-size bull, cast in silver alloy, chef Martín Berasategui justifies his 10 Michelin stars with a menu based on the Basque standards of high quality raw ingredients, like the delicious oxtail cannelloni served on a bed of mashed potatoes and drizzled with a tempraillo bordeaux sauce, or the red tuna hot off the Josper Grill.
Come summer, Pico Pardos Sky Lounge will be the best place for a nightcap and views of the Golden Metropolis and beyond.
INFORMATION
ADDRESS
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Calle de Velázquez, 62
Lauren Ho is the Travel Director of Wallpaper*, roaming the globe, writing extensively about luxury travel, architecture and design for both the magazine and the website. Lauren serves as the European Academy Chair for the World's 50 Best Hotels.
-
Tiffany & Co’s artist mentorship at Frieze London puts creative exchange centre stage
At Frieze London 2025, Tiffany & Co partners with the fair’s Artist-to-Artist initiative, expanding its reach and reaffirming the value of mentorship within the global art community
-
'They're like my friends:’ Max Lamb exhibits a decade of chairs in a former church hall
The British designer’s new London show, ‘Exercises in Seating' (until 2 November 2025), brings together over 30 diverse works in a circle of connection
-
A postmodernist home reborn: we tour the British embassy in Brazil
We tour the British Embassy in Brazil after its thorough renovation by Hersen Mendes Arquitetura, which breathes new life into a postmodernist structure within the country's famous modernist capital
-
Has the ice cream parlour come of age?
A global wave of architecture studios is treating the scoop as spectacle, turning parlours into immersive social spaces
-
Jaç Hi-Fi Café brings Japanese listening-bar culture to Barcelona
Isern Serra Studio unveils a sound-sculpted interior that brings Japanese listening traditions into Catalonia’s contemporary design landscape
-
This chic new restaurant in Ibiza looks like a gallery and feels like a party
Mira by Gathering marries contemporary art, Mediterranean fare, and laid-back glamour in a space designed for both contemplation and celebration
-
Do luxury hotels need a farmer-in-residence?
From Ibiza to Indonesia, hospitality brands are cultivating a new travel experience, where wellness begins in the soil and ends at the table
-
The most stylish hotel takeovers to pop up at this summer
From Capri to Ibiza, luxury fashion brands are taking over seaside resorts with exclusive boutique pop-ups and bespoke poolside accessories
-
Ten lesser-known gems you shouldn’t miss in Madrid
Celebrated for its Beaux-Arts architecture, art museums and culinary creativity, Madrid continues to reinvent itself thanks to a buoyant cultural scene
-
Wallpaper* checks in at The Palace Madrid: an old soul with new sparkle
Once a haunt for intellectuals and artists, Madrid’s grand dame navigates a new era of luxury following a four-year-long renovation by Lázaro Rosa-Violán Studio
-
Sun-soaked European destinations to visit in spring
Dreaming of Florentine palazzos and Greek islands now that the weather is starting to turn? Check into one of these beautiful European hotels and holiday homes