Marrakech's newest hotel, The Pearl is located in Hivernage, an increasingly buzzy part of the new town filling up with boutique hotels and destination restaurants. The Sky Lounge, with its wraparound roof terrace, pool and open-air Japanese restaurant, Namazake, is a particular draw, along with Pomiroeu, which dishes up beautifully crafted Italian cuisine. Jacques Garcia's interiors strike a dramatic note from the moment you enter the lobby, a soaring white atrium that riffs on the traditional riad. In the 71 rooms, a rich purple and maroon colour scheme creates a lavish feel, but the edge is modern, with contributions from contemporary Moroccan artists such as Noureddine Daifallah. The Pearl spa has a striking mosaic pool and private hammam.