Michel Penneman, the architect behind the success of Brussels hotels such as Pantone and Yadoya, adds a more subtle hospitality concept to his name with the new Hygge hotel located just behind the high-end shopping area of Louiza.

Electing to sacrifice the number of hotel rooms for more sizeable communal spaces, Penneman, together with the Everland group, has created an atmosphere that reflects the fashionable concept of hygge – a Danish word that denotes the conscious creation of cosy environments in order to cultivate well being. ‘We created a universe conducive to relaxation, well-being and comfort, punctuated by creations of Scandinavian designers,’ says Penneman, alluding to the furniture that populates the lobby and breakfast area, as well as the rooms themselves. 

The well-equipped rooms boast walk-in showers and blue-and-white bathroom tiling that adds personality.  There’s a simple but comprehensive breakfast, served in a space furnished with typical Scandinavian-style designs that emanate a relaxed, uncluttered sense of ease, given additional depth by the herringbone patterned wooden floor, classical high ceilings and original fireplace. 
 
‘As in Scandinavia,’ Penneman adds, ‘in Brussels the weather is often cold and wet. We have made this hotel a vast, calm place with soft colours, lots of wood, furs and textiles.’