This is the first production prototype of Project : ARES, an all-electric motorbike from Real Motors. Eighteen months ago, the American company revealed the ARES concept to the world and now this high-performance iteration of electric mobility is nearing production.
The production prototype is on display at SEMA, Las Vegas
Showcased at the annual SEMA show in Las Vegas, Project: ARES, says the company, is an ‘electric motorcycle from an alternate future’. The fact that the bike shares a name with Disney’s recent (and mostly reviled) Tron movie is probably best ignored, but the science-fiction aesthetic of the original concept has been carried through to production.
Project : ARES production prototype preview, Real Motors
From the outset, Real Motors has been explicit about its desire to fuse the advantages of electric mobility – speed, silence, acceleration – with the analogue delights of visible, high-quality engineering and emotive forms.
Project : ARES has always been described as an ‘Electric Analogue’ experience, and to that end, the SEMA display takes a cinematic nod from Kubrick’s 2001: A Space Odyssey, with maybe a splash of early Damien Hirst thrown in. Anything to get away from Tron, perhaps.
Project : ARES production prototype, Real Motors
Project : ARES production prototype, Real Motors
According to the company’s co-founder, Trent Dingman, ‘Real Motors believes the future belongs to machines with soul – where human instinct, craftsmanship, and electric technology co-exist. Our SEMA installation aims to jolt the industry awake – it’s a signal of the beginning of a new era.’
Project : ARES production prototype, Real Motors
Building Project : ARES will require a new partnership with an Italian engineering consultancy specialising in electric motorcycles along with what it describes as a ‘Cap-Lite’ manufacturing method, with an emphasis on flexibility rather than making a huge investment in factories and equipment. ‘It allows Real Motors to move quickly, refine designs continuously, and build in smaller, smarter volumes,’ says Dingman.
Project : ARES production prototype, Real Motors
Order books will be opened soon, with first deliveries expected in 2026.
For more information on Project: ARES visit Real-Motors.com, @RealMotorsCo
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