Gucci
Journey through Gucci’s evolution with Wallpaper* and see how their unique vision and innovation continue to inspire and captivate.
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Demna’s first runway set for Gucci is an imagined museum filled with sculptural greats
Wallpaper* gets an exclusive look at the runway set for Demna’s Gucci debut, which sees the Georgian designer recreate a series of ancient sculptures in the monolithic, marble-clad space
By Jack Moss Published
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Canter into the Year of the Fire Horse with equestrian-inspired chic
Up the horsepower of your home and wardrobe this Lunar New Year and beyond with designs and accessories that are hot to trot
By Bridget Downing Published
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Why fashion’s new class of creative directors is looking to the past to shape the future
A series of high-profile creative directors made their debuts for S/S 2026, putting the future of fashion in the spotlight. Hannah Tindle unpacks ‘fashion’s great reset’
By Hannah Tindle Published
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Everything to look forward to in fashion in 2026, from (even more) debuts to the biggest-ever Met Gala
Wallpaper* looks forward to the next 12 months in fashion, which will see the dust begin to settle after a year of seismic change in 2025
By Jack Moss Published
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Debuts, dandies, Demi Moore: 25 fashion moments that defined 2025 in style
2025 was a watershed year in fashion. As selected by the Wallpaper* style team, here are the 25 moments that defined the zeitgeist
By Jack Moss Published
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Faux fur and shearling dominated the A/W 2025 runways – these ten pieces capture the material’s ‘raw glamour’
Embrace the season’s twisted glamour with these arresting pieces in imitation fur and shearling, from Simone Rocha’s faux fur-covered Mary Janes to colourful-hued shearlings from Gucci, Alaïa and Jacquemus
By Jack Moss Published
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Gucci reveals its ‘bold, unapologetically sexy’ new era under Demna
Released this morning, former Balenciaga creative director Demna gives a glimpse at what to expect from his tenure at Gucci with a debut collection titled ‘La Famiglia’, comprising a cast of archetypes
By Jack Moss Published
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Splash out! This summer’s must-have accessories take us to the beach
Summer’s mood of escapism infuses Wallpaper’s pick of the season’s best accessories for men and women, from micro bags to wraparound sunglasses
By Jack Moss Published
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The best fashion moments at Milan Design Week 2025
Scarlett Conlon discovers the finest fashion moments at Salone del Mobile and Milan Design Week 2025, from Loewe’s artist-designed teapots to The Row’s first home collection
By Scarlett Conlon Last updated
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Drafting nine international artists, Gucci’s ‘90 x 90’ project transforms its silk scarf into a creative canvas
Part of Gucci’s ‘The Art of Silk’ initiative, the project sees nine artists riff on the Italian fashion house’s most memorable motifs, from lush depictions of flora and fauna to its signature horsebit
By Jack Moss Published
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The Wallpaper* A/W 2025 trend report: raw glamour, waistlines and an animal instinct
As Paris Fashion Week concludes, Wallpaper* fashion features editor Jack Moss unpacks five trends which defined the A/W 2025 season, from ‘raw glamour’ at Prada, sculpted waistlines at Givenchy, to looks made to cocoon and protect
By Jack Moss Published
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Demna is heading to Gucci after a decade at Balenciaga
In a day of fashion moves, it has been announced that Georgian designer Demna is set to exit Balenciaga to become creative director of Gucci, replacing Sabato De Sarno
By Orla Brennan Published
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Milan Fashion Week A/W 2025 highlights: Prada to Giorgio Armani
Wallpaper* picks the best of Milan Fashion Week, from Miuccia Prada and Raf Simons’ portrait of ‘raw glamour’ to Giorgio Armani’s return to his roots
By Jack Moss Last updated
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For S/S 2025, nothing is quite what it seems with these twisted wardrobe staples
Trompe l’oeil, twisted silhouettes, unexpected fabrications: S/S 2025 sees designers play on wardrobe staples in increasingly surreal ways
By Jack Moss Published
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Sabato De Sarno is leaving Gucci after a two-year tenure
Italian designer Sabato De Sarno is parting ways with Gucci, it has been confirmed by the house this morning, continuing a picture of a fashion industry in flux
By Jack Moss Published
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A timeline of David Lynch’s dreamlike perfume commercials, from Calvin Klein to Gucci
David Lynch’s perfume commercials, created over a two-decade period, saw the visionary director focus his dreamlike lens on fragrance campaigns for Calvin Klein, Giorgio Armani, Jil Sander, Gucci and more
By Hannah Tindle Published
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Gucci turns its windows into an endless library of books, artefacts and rare treasures
Featuring a collaboration with artist Luca Pignatelli, ‘Endless Narratives’ unfolds in Gucci store windows worldwide – a reflection of creative director Sabato de Sarno’s broad cultural interests
By Jack Moss Published
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Nostalgia and eclecticism meet in Resort 2025’s best looks, which are fit for a silent disco
Free-spirited Resort 2025 looks for letting go on the dancefloor or pounding the city streets to your very own soundtrack
By Jack Moss Published
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Fashionable Christmas baubles to accessorise this year’s tree, from Bottega Veneta to Loewe
Selected by the Wallpaper* style team, a gleaming array of Christmas baubles for fashion fans featuring fantastical designs from Bottega Veneta, Loewe, Prada and more
By Jack Moss Published
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Gucci’s ‘Blondie’ bag revival sees the enduring 1970s accessory reimagined anew
First shown at Sabato De Sarno’s Gucci Cruise 2025 show in London, a new iteration of Gucci’s beloved ‘Blondie’ bag fuses 1970s insouciance with a crisp modernity
By Jack Moss Published
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The breathtaking runway sets of S/S 2025, from beanbag animals to a twisted living room
Wallpaper* picks the best runway sets and show spaces of fashion month, which featured Bottega Veneta’s beanbag menagerie, opulence at Saint Laurent, and artist collaborations at Acne Studios and Burberry
By Jack Moss Published
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The invitation for Gucci’s latest show was a reissued Enzo Mari design classic
Milan Fashion Week’s best invitation came from Gucci – a reissue of Enzo Mari’s ‘Timor’ perpetual calendar in the Italian house’s signature ‘Ancora’ oxblood red
By Jack Moss Published
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The A/W 2024 menswear collections were defined by a ‘new flamboyance’
Sleek and streamlined ensembles imbued with a sense of performance take centre stage in ‘Quiet on Set’, a portfolio of the A/W 2024 menswear collections photographed by Matthieu Delbreuve
By Jack Moss Published
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In fashion: the defining looks and trends of the A/W 2024 collections
We highlight the standout moments of the A/W 2024 season, from scrunched-up gloves and seductive leather ties to cocooning balaclavas and decadent feathers
By Jack Moss Published
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In Tokyo, Gucci drafts local artisans to reimagine the Bamboo 1947 bag
Gucci’s ‘Then and Now’ exhibition in Tokyo celebrates 60 years of the Italian house’s presence in Japan. Here, local artisans tell Wallpaper* the story behind their contribution
By Jack Moss Published
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‘Things are not what they seem’: Unpacking the S/S 2025 menswear shows
Wallpaper* fashion features editor Jack Moss explores the trends and takeaways from this season’s menswear shows, from an embrace of ‘irrational clothing’ to couture-level craft and eclectic new takes on tailoring
By Jack Moss Published
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Revisiting the showstopping runway sets of men’s fashion week
As Men’s Fashion Week S/S 2025 draws to a close, Wallpaper* picks the season’s most transporting runway sets, from giant cats at Dior Men to a ‘fairytale ravescape’ at Prada
By Jack Moss Published


