The technology behind projected augmented reality (otherwise known as video mapping) has been around for years, but until now, it has been packaged in expensive, difficult to use shells. San Francisco’s Lightform Inc – the team behind landmark AR projects for Microsoft and Disney – has invented a simple, easy to use tool specifically for designers.
With the new LF1, users can transform normal scenes into immersive experiences – a staircase can become a projected AR waterfall, or a retail display can become an interactive screen, projecting fire, rain, or product information. To do this, the LF1 scans the environment using depth sensors to map the shape of objects, then tailors its lighting effects to fit.
‘Lightform allows you to design beyond the screen. Now the world is literally your canvas,’ says Brett Jones, the CEO of Lightform Inc. Importantly, for the first time, no headset is required. The new combined camera and computer superimposes images over real-world objects without the need for a bulky head-mounted display.
This makes the possibilities endless for advertisers, who can attract passing audiences, as opposed to targeted, headset-wearing individuals. It opens the opportunity for augmented window displays, experiential marketing suites, and immersive interiors.
For designers, its yet another challenge to grapple with. As technological advancements in AR continue to accelerate, the worlds of set design, architectural pavilions and performance art, have become stages for this kind of future-seeking experimentation. With important artists like Marina Abramović, Anish Kapoor and Nancy Baker Cahill already working at the intersection of art and the augmented world, we await the results of the democratically priced LF1 with anticipation.
The LF1 is available to order for $699 and a Starter Kit is available for $1499. For more information, visit the Lightform website
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
Goldmund Pulp + Hub wireless speaker package is for fetishists of high fidelity
With Pulp + Hub, Goldmund Sound Systems offers high-resolution wireless sound and impressively sculptural speakers, shaped by designer Cécile Barani
By Jonathan Bell Published
Design Miami announce Los Angeles edition
Design Miami Los Angeles will be the fair’s West Coast debut, taking place 16 – 20 May 2024 at the Holmby Hills Estate
By Rosa Bertoli Published
Harriet Allure’s luxury candles write an olfactory love letter to ‘home’
Harriet Allure makes luxury candles that evoke familiarity and comfort via scent
By Mary Cleary Published
Running brand On fixes the ‘broken experience' of shoe shopping
In a year that pressed pause on the world, high-tech running brand On only gained momentum
By Nick Compton Last updated
Rashid Johnson unveils gender-fluid jewellery collection
Artist Rashid Johnson collaborates with Lizworks on a fine jewellery collection featuring artworks from his Anxious Men series. This article is a preview from Wallpaper's October 2020 issue, on newsstands from 17 September
By Tilly Macalister-Smith Last updated
Jenny Sabin’s brainy AI sculpture learns to smile at Microsoft HQ
Pioneering mathematician Ada Lovelace inspires the giant, semi-sentient being that has landed in Microsoft's Redmond campus
By Holly Black Last updated
Apple announces new iPad Pro with full-screen design and more at special event
By Jessica Klingelfuss Last updated
MoMA spotlights France’s booming technology scene in New York
By Elly Parsons Last updated
New York’s finest purveyor of pencils champions low-tech design
By Emily McDermott Last updated
Making connections: Eero’s new WiFi system is giving internet use a big boost
By Pei-Ru Keh Last updated
New era: Apple unveils futuristic new store in San Francisco’s Union Square
By Chaney Kwak Last updated