Power packed: Odacité creates potent Vitamin C serum

A powerful Vitamin C serum
The Californian skincare brand Odacité has produced a powerful Vitamin C serum together with the Parisian concept boutique Colette, inspired by its founder Sarah Andelman and her mother Colette
(Image credit: odacite)

Because we could all do with an extra hand in the morning, the Californian skincare brand Odacité has created a power-packed vitamin C-infused serum that can combat a multitude of sins. Produced with the Parisian concept boutique Colette, and indeed inspired by its founder Sarah Andelman and her mother Colette, the serum is intended for multi-generational use and stimulates the skin’s production of collagen with a potent cocktail of ingredients.

Infused with 15 per cent Vitamin C, the serum ensures skin stays firm, while evening out skin tone. A trio of superfoods – wheat grass, goji berries and acai – further helps to slow down the aging process while combating free radicals that might arise from stress or pollution. Cold pressed blueberry, acai, wild carrot seed and moringa oils ensure that skin stays hydrated, while the scents of rose and geranium soothe both body and mind.

The serum is the latest iteration of Odacité’s founder Valérie Grandury’s holistic and wellness-based beliefs. As a cancer survivor who found new meaning in a toxin-free life, Grandury developed her organic skincare range around the purest and most efficacious ingredients.

colourful packaging

The illustrations on its colourful packaging brings together facets of both the Californian and Parisian lifestyles

(Image credit: odacite)



$149, available from Colette or online in mid-January 2016

Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.