Percy & Reed, London

The hair salon isn’t generally among our most favoured locales – sitting in a room surrounded by bright fluorescent lights, white tiled floors and chrome fixtures is too often stress-inducing.
Those with a similarly delicate temperament will be pleased to know that more agreeable options are beginning to emerge. Percy & Reed is a stylish new salon located on Great Portland Street in London’s Fiztrovia neighbourhood. The two-floor, glass fronted space has the relaxed, edgy mood of a New York loft. The open-plan ground floor is a warmly lit, hub of creativity, while the quieter, mezzanine area is used for clients getting the more arduous colour-related treatments, without completely depriving them from the vibe of the salon. Furnished with vintage barber chairs, an original Panton ‘Flower Pot’ chandelier from the 1960s and Timorous Beasties’ wallpaper, the twelve-chair space feels more like a well-designed home than a noisy salon.
Run by Paul Percival and Adam Reed, both revered stylists in the fashion and music industries, the salon offers its clients a wide selection of hair services, administered with the personalised attention of a bespoke fitting. Whether it’s a blow-dry, haircut, colour treatment or a hair up for the most special of occasions, the salon’s team of stylists will create a unique treatment based on what each client is looking for.
While its interior is certainly charming, what truly sets Percy & Reed apart from the crowd is its ability to bring a real creative touch to high street hairdressing. Besides a regular in-house team, the salon also benefits from a close relationship with a number of high-ranking session stylists who when not out and about styling on location, come into the salon and take on clients looking for runway worthy hair (without the drama or diva attitudes to boot).