Jaguar I-Pace sets the marque on track for an all-electric future

The Jaguar I-Pace is a big car in every sense. As the first premium full-electric vehicle from a European manufacturer, beating Audi and Mercedes to market by several months, it is the self-appointed standard-bearer for this important next generation of automotive technology. For Jaguar itself, the model represents a radical departure for a manufacturer way too in love with its own image and comfort zone.
The I-Pace is also a physically hefty machine, its scale neatly disguised by elegant and appropriately futuristic styling. The company's design department, under former design chief Ian Callum, has done well to bring just the right dose of traditional values to this all-new genre, maintaining a sense of elegance and grace that isn’t always obvious in its current crop of conventional cars. It also drives with exceptional verve, deploying the best bits about an electric powertrain (smooth, instant acceleration and near silent progress) and cleverly cloaking its downsides, namely the weight of the battery pack.
As with all with electric cars, that weights sits low, so it’s down to chassis engineers to mask its impact with clever suspension that can insulate the passengers from bumps and thumps and still feel lithe and responsive in the corners. To Jaguar’s credit, the I-Pace is easily the most accomplished driver-focused EV to date, although the imminent arrival of the Porsche Taycan will no doubt shake things up.
Jaguar has bravely done away with the accumulated cruft of the brand’s weighty heritage and still to squeeze a distinctly Jaguar ‘look’ into a very un-Jaguar crossover-style body shape. Jaguar occasionally feels straitjacketed by its past, forever glancing over its shoulder at the veritable gallery of icons that it produced in the latter half of the 20th-century. Unlike, say, Porsche, the company has never completely capitalised on an evolutionary approach to design, instead see-sawing back and forth between clean breaks from the past and heavy-handed homages.
The I-Pace is none of these things, save for the mandated Jaguar grille, hardly a requirement on a pure electric car but now evolved into a visual shorthand for the best bits of the past, complete with feline headlights. In terms of proportion, as we've already noted, this is a very different beast. The four-square, crossover form makes enormous sense for electric vehicles and although the test car came with nearly £11,000 worth of largely cosmetic options, the base model is still an accomplished piece of design and packaging, with a flaring belt line that kicks up to convey a tapering passenger cell.
Inside, a full-length glass sunroof creates a light, airy interior, while the touch screens and dials are nicely balanced and intuitively arranged. In the long term, EVs threaten to do away with traditional car styles – saloons, estates and SUVs – in favour of more mono-box forms. The I-Pace might have broken one company's mould, but it also points the way to the shape of future competitors.
INFORMATION
Jaguar I-Pace HSE, from £74,445. jaguar.com
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
A refreshed Victorian home in London is soft, elegant and primed for hosting
Sobremesa house by architects Studio McW shows off its renovation and extension, designed for entertaining
-
Nordic Knots and Eagle + Hodges’ new rug collection is inspired by the English garden
The Scandinavian rug company and the British property development duo have collaborated to create a collection that reinterprets the English garden in a way that doesn’t rely on delicate florals
-
Studio Urquiola’s immersive Kvadrat textile forest is inspired by the Nordic landscape
During Chart 2025, Studio Urquiola and Danish designers Tableau team up to present a textile installation showcasing Kvadrat’s nature-inspired new collection
-
Compact but far from cuddly, the Abarth 600e is a small but shouty EV with a sting in its tail
Abarth’s second performance electric car, the 600e ramps up the branding to make a bold statement inside and out
-
Genesis adds electrification to the G80 and favours long-limbed, chauffeur-loving owners
The Electrified G80 is Genesis’s flagship model, a refined EV saloon that brings Bentley-level refinement without costing the earth
-
It’s Tesla vs Rivian as two new brand-centric charge stations highlight divides in EV attitudes
Hollywood’s shiny new Tesla Diner is a world apart from the Rivian's latest station, the Hamptons Charging Outpost
-
A mighty concept coupé from Mercedes-AMG rewrites the electric performance car rulebook
The Mercedes-AMG Concept AMG GT XX is a four-door coupé that explores new approaches to battery tech, brake cooling and aerodynamics. As a sign of things to come, it can’t be ignored
-
Waymo brings more self-driving cars to California – with sights set on New York
If you live on the eastside of LA, you can now catch a Waymo to work
-
Slate is an ultra-simple EV truck intended as an affordable and customisable workhorse
Slate designer Tisha Johnson discusses her role at the US electric truck start-up, a company that wants its customers to have complete freedom of expression
-
We drive the World and UK Car of the Year, the all-electric Kia EV3
The new Kia EV3 is an EV for the masses that doesn’t skimp on design detail, features and overall functional elegance
-
The Peugeot E-5008 is an adept but ostentatious take on the all-electric SUV
Peugeot has swapped its seductive design language for something shoutier and less discrete as it attempts to conquer the electric SUV segment with the new E-5008