Meryl Fernandes' new lifestyle shop Thethestore fits into Hoxton like a missing jigsaw-puzzle piece. As an area for independent shops, Hoxton is growing in hipster popularity so fast that it may cease to become hipster altogether. Fernandes' previous venture at this Hackney Road location was a vintage fashion shop called Found; she has now turned her attention to championing up-and-coming designers and beautiful packaging.
Swedish design brand Nonuform is behind the sleek, clean aesthetic of Thethestore, the white interiors complementing her carefully chosen products.
As with many lifestyle stores, it is difficult to find the thread that links the products together when walking around the shop – between the toothpastes and the clothing racks are snail face creams and typography calendars. But good design unites these products. Otho Clothing, Ben Sutton Ceramics and Baxter of California skincare are among the brands given the Fernandes seal of approval.
'It's a tiny shop full of everything I love. I want people to take interest in these products and the designers behind them and become avid fans,' Fernandes explains. 'Most of the products are minimally designed independent brands who I've obsessively researched and persuaded to retail in London for the first time.' Thethestore is the essential micro-emporium we never knew we needed.
The store sells a wide range of lifestyle items, from wrapping paper to clothes and books. Everything has been carefully chosen by founder Meryl Fernandes
Fernandes’ previous Hackney Road venture was a vintage fashion shop called Found
Brands stocked include Otho Clothing (left) and Tom Pigeon (right)
Other favourites include Kiyoko lip balm and Marvis toothpaste, both packaged in trendy aluminium-style tubes
INFORMATION
Opening hours Wednesday–Friday, 2pm–7pm; Saturday–Sunday, 11am–5pm
For more information, visit Thethestore
ADDRESS
Thethestore
205 Hackney Road
London, E2 8JL
-
The Benjamin’s chic new upstairs bar is Hollywood’s hottest hideawayAt Bar Benjamin, speakeasy mystique meets elevated snacks, cocktails and views
-
Yancey Richardson gallery celebrates 30 years: 'It is all an honour and immensely rewarding'To mark this milestone, Richardson has asked the photographers she represents to curate a show of the ultimate subject — themselves
-
Design ni Dukaan’s new collection both revives and reimagines endangered Indian craftsBy using traditional aesthetics and methods in collaboration with their last living artisans, ‘Roop Aroop’ demonstrates how vernacular design can be both rooted and radical
-
The Monthly Architecture Edit: Wallpaper’s favourite July housesFrom geometric Japanese cottages to restored modernist masterpieces, these are the best residential projects to have crossed the architecture desk this month
-
Visiting an experimental UK home: welcome to HousesteadThis experimental UK home, Housestead by Sanei + Hopkins, brings together architectural explorations and daily life in these architects’ own home
-
A house in Leamington Spa is a domestic oasis infused with contemporary sensibilitiesThis house in Leamington Spa, by John Pardey Architects, brings together flood risk considerations, a conservation area's historic character, and contemporary sensibilities
-
A garden explaining carbon capture in nature? Head to Kew in LondonKew unveils 'Carbon Garden', a new offering at London's Royal Botanic Gardens that's all about carbon capture within nature; and how plants and soil can be leveraged to help us battle climate change
-
An old war barracks is transformed into a charming Dorset Beach HouseNestled in its coastal setting, a redesigned barracks home in an Area of Outstanding Natural Beauty becomes a contemporary Dorset beach house by Architecture for London
-
Studio Bark has transformed a Victorian villa into an eco-friendly family homeA Victorian villa in the South of England has been overhauled with new low-energy systems and a self-build addition to create a home fit for the future
-
The inimitable Norman Foster: our guide to the visionary architect, shaping the futureNorman Foster has shaped today's London and global architecture like no other in his field; explore his work through our ultimate guide to this most impactful contemporary architect
-
Shard Place offers residents the chance to live in the shadow of London’s tallest buildingThe 27-storey tower from Renzo Piano Building Workshop joins The Shard and The News Building to complete Shard Quarter, providing a sophisticated setting for renters
