Live well: The Line launches Tenfold, its own lifestyle collection

If, like us, you have been lured into the covetable worlds of The Line and its two Apartment stores in New York and Los Angeles, then the following will come as good news. The online/real life retail destination has launched its own lifestyle collection of bedding, home accessories and soft goods under the moniker, Tenfold.

Embracing the same discerning criteria that is applied to all objects carried at The Line and The Apartment, Tenfold is an collection of carefully made items conceived to bring an indulgent touch to everyday life. Its bed linens are made from washed linen and percale in shades of grey, cream and black in Italy, and are individually sold to suit the mix-and-match attitude that most design savvy homeowners take. The breathable fabrics both cool and insulate, and easily double up as beach or picnic accompaniments in warmer months. The label doesn’t just stop there; down filled comforters and pillows, come chicly clad in white sheaths, so that they retain their allure even when uncovered.

For the bathroom, Tenfold has partnered with a Japanese manufacturer to produce towels infused with charcoal fibers to bring an added anti-bacterial element to its offering. Charcoal is also exfoliating, deodorising, mold repellant and self-purifying, which makes the towels (available in cement and grey) a winner on all fronts.  The label’s white towels are made from soft, 100 per cent cotton in a low pile.

The collection is rounded out by an array of elevated finishing touches. Cushion covers are both reversible and boast hidden zippers for added versatility. Fine alpaca and cashmere throws, also made in Italy, are cosy and polished. Paint-splattered ceramic vessels are versatile enough to use as either vases, kitchen storage or make-up brush holders, while a range of metal accessories such as soap dishes, bins, tissue covers and trays are powder coated so that they can be easily wiped clean.

Complete the experience with Tenfold’s own chestnut milk soap made in collaboration with the French brand cousu de fil blanc, or its No.1 candle, which possesses hints of frankincense, rosewood and amber.