Sour grapes: new brand Cult Ceramics brings a modern bent to fermentation

Coinciding with the opening of London Craft Week today, new earthenware brand Cult Ceramics makes its debut with the ‘Vinegar Vase’. ‘Just over a year ago, on a crisp December morning, a chap called Jonathan Brown visited my studio with an old-fashioned French crock full of tasty English red wine vinegar and enormous potential,’ explains designer Billy Lloyd. ‘Upon further investigation of the vessel, we quickly realised there was an opportunity to give the traditional a radical makeover.’
The new product is designed and developed to transform leftover wine or cider into vinegar. Manufactured in the elysian pottery fields of Stoke-on-Trent, the vase is slip cast by hand in porcelain, in a hexagonal shape reminiscent of traditional fermentation vessels that Lloyd and Brown had researched throughout the process. ‘The more we dug deeper into the history of these ancient pots the more we realised that fermentation vessels and pottery go hand in hand,’ says Lloyd.
The vase comes together in the studio
He and Brown noticed that these vessels haven’t changed much throughout history, their circular forms largely informed by the hand-making process behind them. The key behind the design process was to keep the container faithful to its historical forms, while adding a contemporary twist.
The set of three vessels fit next to each other thanks to their hexagonal shape, whiled a simple top lid replaces the traditional tap – another modern touch, that Lloyd explains, encourages interaction with the liquid and users to peek inside. ‘Billy's radical hexagonal design of the “Vinegar Vase” means these fermentation crocks will look fabulous in a modern kitchen, and will do you good at the same time,’ says Brown.
‘Jonathan’s passion for vinegar, food, wine and craft was infectious,’ adds Lloyd. ‘Together we set about giving the rustic, old school design of the French farmhouse vinaigrier a contemporary and radical makeover. We wanted to design a vessel which would be at home in a stylish contemporary kitchen and would trigger people's curiosity.’
Lloyd worked with fermentation specialist Jonathan Brown to developed the shape after extensive research into traditional fermentation vessels
The vase will be available as a set of three pieces, which nest together thanks to their hexagonal shape
INFORMATION
Cult Ceramics will be showcasing the ‘Vinegar Vase’ from 3–7 May (from 11am–3pm) at Daylesford’s Pimlico farmshop, with interactive demonstrations and free Cult Vinegar tastings. For more information, visit the Cult Ceramics website
ADDRESS
Daylesford
44B Pimlico Road
London SW1W 8LP
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
-
Beloved British screenwriter Dennis Potter inspires an exhibition with a difference at Studio Voltaire
Hilary Lloyd's multi-faceted exhibition at Studio Voltaire considers Dennis Potter's life and work, from much-loved TV classics to power inequalities
-
Insert here: London Design Festival gets intimate with insertable design
At London Design Festival, Heirloom Studio showcases 36 objects – some life-saving, some pleasure-giving, all made to go inside the body
-
Postcard from Helsinki Design Week 2025
Helsinki Design Week turns 20 this year. Celebrating two decades of design, core themes of this year revolve around happiness and optimism: here are design critic Hugo Macdonald's ten highlights
-
The artistry of Japanese wine
Fine wine from Japan may not yet register highly on the radars of most oenophiles, but for those who know, it's a hugely rewarding and rich tapestry of flavour. Drinks expert, Neil Ridley visits London's Luna Omakase for the launch of a new dedicated Japanese wine pairing menu
-
From The Fat Badger to The Bull, how Public House is redefining the British pub
Inside the design-driven food group putting provenance, craft and community back at the heart of pub culture
-
Guests dined on Bangladeshi-inspired cuisine at the Serpentine Summer Party 2025
The party marked the 25th anniversary of the Serpentine Architecture Pavilion – and celebrated this year’s design by Bangladeshi architect Marina Tabassum and her Dhaka-based firm
-
Rémy Martin and Anish Kapoor: art meets cognac in London
The cognac house and the artist unveiled a limited-edition XO decanter and a new sculpture in London at a recent event at the Institute of Contemporary Arts
-
Mark your calendars for Mount Street Neighbourhood Summer Festival, a feast for the senses
The event, 12-14 June 2025, showcases the mix of food, art and community in the heart of London’s Mayfair. Here's what to expect, from afternoon tea to aperitivo, film screenings to biodynamic flowers
-
Healthy chocolate? Eat it at Makers, London’s new Lebanese chocolatier
Located in Chelsea, Makers is a new ‘healthy chocolate’ shop offering treats free of refined sugar, seed oils, wheat and dairy – and it tastes delicious
-
Inside Domaine Evremond, the UK’s first subterranean winery
‘Sparkling wine should be fun.’ We tour Domaine Evremond in Kent, a winery steeped in the English countryside
-
Sketch transforms into an English garden in celebration of Jane Austen’s 250th birthday
The 11th edition of ‘Sketch in Bloom’ nods to the most notable works of Jane Austen with budding floral installations and a quintessentially English afternoon tea