Creative exercise: Bandier puts artists to work on its latest collections
Most of the art and design crowds might have just returned to their hometowns from attending Art Basel Miami Beach, but that’s certainly no excuse for the work (or working out) to end. Inspired by the week’s convergence of the art, design, fashion and lifestyle worlds, Bandier, an online retailer of fashionable fitness wear, has brokered two capsule collections that turns exercise gear into wearable art.
Bandier tapped the London-based artist Malarko Hernandez to work with Ultracor, a Californian activewear brand that combines performance with style. Together, the whimsical, colourful designs are laser printed on eight-way stretch material used to make leggings, a sports bra, bomber jacket and tote bag.
A second capsule range sees the New York-based creative director Christopher Lee Sauvé team up with Strut-This, another fitness brand hailing from California. Sauvé, who created a new print for the project, says, ‘I was very inspired by primitive art and marrying this with pop culture, resulting in an energetic, bold print.’ His design will appear on leggings and crop tops made from the label’s signature all-cotton fabric.
The launch is completed by Reebok’s collaboration with the street artist Upendo Taylor, who’s limited edition, seven piece collection is available exclusively at Bandier for the next six months before being rolled out in other stores. ’Bandier fosters the collision of two worlds: creative street fashion and fitness. We felt that their creative ethos is unparalleled and the perfect environment in which to launch,’ says Catherine Marshall, Reebok’s head of global business development.