Cyril & the Chocolate Factory: childhood delights from French chef Cyril Lignac
‘A concept appealing to everyone’, is what French chef Cyril Lignac had in mind when he imagined La Chocolaterie, Paris’s hottest new concept store. More than a store, it is a democratic place to grab a slab and go, to stop for a hot chocolate, to sample a chocolate patisserie and shop for a last-minute gift. 'I wanted to create a luxury, artisanal offer – one that breathes quality. Every slab is hand wrapped in a fine copper foil, yet accessible to all [a slab sells for around €5]', Lignac explains.
Like macaroons, Lignac’s chocolate slabs, bonbons and bars are fun: reminiscent of childhood delights, junk food or movie premieres, they revisit popular favourites and are designed to last. Into Mars bars? The handmade fresh-butter sablé is topped with soft caramel and dipped into great quality chocolate. A Bounty fan? A handcrafted coconut-based filling enhances the junk food experience. For Chocoletti lovers, Lignac imagined slabs that contain individual chocolate cubes with decadent caramel-marshmallow, or grand cru dark chocolate with mint filling.
At the opposite of a market in which chocolatiers sell single origin slabs at a significant price, Lignac places chocolate envy at the heart of one’s daily life. 'Cyril’s brief was: think about the quality of the product first. La Chocolaterie is about a new mind-set where slabs are affordable, regressive, fun,' explains Antoine Ricardou, principal of graphic design studio be-poles. 'We wanted people to rip the packaging open. Even in the design of the slab, we made it look like an emoticon,' he adds.
A nod to Lignac’s copper cooking pans, the inner foil is metallic and particularly fine, hinting at the delicacy of the recipe and homemade chocolate it holds. Simultaneously, the choice of mat cardboard and a cheap material for the packaging was an obvious design choice for Ricardou. He chose washed-out colours and timeless typography to appeal to everyone’s inner child. 'La Chocolaterie couldn’t have been created by any other chef. It’s all about simplicity and quality', he concludes.
INFORMATION
For more information, visit Cyril Lignac’s website
ADDRESS
La Chocolaterie
25 rue Chanzy
75 011 Paris
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Knoll presents Willo Perron sofa at Salone del Mobile 2024, 'a piece that can stay with you forever'
Salone del Mobile 2024: the ‘Pillo’ sofa by Willo Perron for Knoll is the California-based designer’s first piece for the American brand, prioritising comfort and timeless usability
By Rosa Bertoli Published
-
Nuova wants to 'bring time travel to the world' with their debut at Milan Design Week
Californian design studio Nuova has been working behind closed doors for some of the biggest names in luxury and tech. The studio makes its public debut at Milan Design Week 2024, and take visitors on a journey back to 1971
By Laura May Todd Published
-
Lavender Bay house opens towards the water, overlooking Sydney harbour
Lavender Bay house by Tobias Partners is an expansive family home overlooking Sydney harbour
By Ellie Stathaki Published
-
The joy of AIX Rosé, sunshine in a glass
AIX Rosé, made in the sun-drenched hills of Côteaux d'Aix-en-Provence, is a dry, pale pink and aromatic, everyday luxury
By Simon Mills Published
-
How Debauve et Gallais and Marie Antoinette sparked a chocolate revolution
Paris chocolatier Debauve et Gallais is built on a sweet legacy, involving a chocolate coin designed to cure Marie Antoinette of her distaste for medicine
By James Gurney Published
-
Le Clarence: a culinary gem within Paris’ historic Golden Triangle
Le Clarence restaurant at The Hotel Dillon flies the flag for a new era of French luxury as the city gears up for the 2024 Olympic Games
By Melina Keays Published
-
Saint Laurent and Sant Ambroeus celebrate the joy of ice cream with Paris gelato cart
Saint Laurent Rive Droite has united with Milanese patisserie Sant Ambroeus on a six-flavour Italian gelato cart, arriving at the house’s Paris store ready for the height of summer
By Jack Moss Published
-
Château Galoupet is teaching the world how to drink more responsibly
From reviving an endangered Provençal ecosystem to revisiting wine packaging, Château Galoupet aims to transform winemaking from terroir to bottle
By Mary Cleary Last updated
-
Young chef Mallory Gabsi opens his first restaurant in Paris
25-year-old Belgian chef Mallory Gabsi has collaborated with designer Arnaud Behzadi to create a welcoming, contemporary restaurant in the heart of Paris
By Mary Cleary Last updated
-
Café Compagnon brings home comforts to the heart of Paris
Interior designer Gesa Hansen and restaurateur Charles Compagnon open an inviting Paris café and restaurant in the heart of the city
By Mary Cleary Last updated
-
Le Dôme by Foster + Partners perfectly blends architecture and landscape
Foster + Partners’ new winery for French producer Le Dôme is a perfectly balanced blend of architecture and landscape
By Natasha Levy Last updated