Blurred, smudged, fuzzed, slept-in, make-out mouth, bedhead lips – all descriptions of the lip look that has dominated the catwalks this year.

Championed by the likes of Pat McGrath and MAC’s Terry Barber, it relies on a weightless matt textured colour fractionally escaping the contour of the lips, looking like make-up that’s been lived in for weeks. Though deep in colour, it’s romantic and insouciant, the antithesis of the power lip. The market is now catching up with the catwalk and a new category of lipstick is emerging, populated by liquid powders with the perfect matt texture to give the right degree of neglect.

We’ve happily dipped our fingers into versions by MAC and Nars x Erdem, but go for Chanel’s new Rouge Allure Liquid Powder as our favourite – in fact we just awarded it Best Kissers in our Wallpaper* Design Awards. §

As originally featured in the February 2019 issue of Wallpaper* (W*239)