
COS: the brand is known for its minimal clothes and artistic presentations. At Pitti it introduced a new season-less capsule collection of 17 menswear essentials entitled Soma with a performance choreographed by Wayne McGregor. The collection of separates in white, navy and grey melange have been designed to explore what essential menswear means. ‘Every detail has been designed with functionality and the movement of the wearer in mind,’ said Christophe Copin, COS head of menswear design, of the understated aesthetic. Dancers drew on the connections between garment and gesture. Wayne McGregor said: ’My choreography, performed by the dancers, has movement which is both familiar and unfamiliar, light, inventive and playful, but in its essence – simplicity. Soma is of the body, of nature, of being human.’