Prada Transformer Launch, Seoul

View of Miuccia Prada's Waist Down exhibition featuring cardboard cutouts of the bottom half of models in different skirts in a space with a black and white structure
(Image credit: TBC)

Seoul enjoyed a day of celebrations yesterday in honour of Prada’s eagerly awaited Transformer launch. Kicking off with an impressively attended ribbon-cutting ceremony, CEO of the Prada Group Patrizio Bertelli, architect Rem Koolhaas and the Korean Minister of Culture all made requisite appearances.

View of the Transformer opening party and Waist Down exhibition

(Image credit: TBC)

See more of the Transformer opening party and the Waist Down opening

Later that evening, and the main event commenced with a gala inauguration attended by Miuccia Prada herself along with the director of the Prada Foundation Germano Celant and the Mayor of Seoul, Mr Oh Se-hoon.

With musical offerings from Steve Mackie (of Pulp fame), a one thousand strong, cocktail guzzling crowd and an intimidating assortment of canapés ranging from Sashimi to steak - the luminary studded ceremony set the Transformer spinning in style.

Not to be neglected amid the merry-making, Miuccia’s very own Waist Down exhibition – a nomadic show of skirts from across the globe – was the first cultural venture to take residence in the Transformer.

Appropriately enough, for the Korean leg of the Waist Down tour, Mrs Prada has included skirts from some of the shining stars of Seoul’s design scene.

With cardboard-cut-out models lining the transformer’s skeletal interior, skirt clad mannequins dotted around, and individual pieces suspended from the pitched ceilings – Miuccia’s eclectic exhibition is a graceful compliment to the sweeping mechanics of the Prada pavilion.

Click here to see the exterior of Prada's revolutionary Transformer in full swing


Gyeonghui Palace Garden
1-126 Sinmunno 2ga


Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.