Reef encounter: Paul & Shark drops anchor in London
Italian label Paul & Shark, a brand that gained recognition over four decades ago with its revolutionary water-repellent knitwear, has dropped anchor in London with a new flagship on Regent Street. Adding to its global boutique network of over 280 stores worldwide – including a Jakarta flagship which opened in November 2016 – the 2000 sq ft store, designed by the Present Agency Retail and Design team, houses a vast array of its performance-based men’s and women’s pieces.
Paul & Shark’s namesake came about in the early 1970s, when Paolo Dini, son of mill owner Gian Ludovico Dini, stumbled across a sailmakers workshop in Maine, and noticed the sail of an 18th century clipper, inscribed with the words ‘Paul & Shark’. The shark is an integral motif to the label. For its 40th anniversary Sharkflage collection, the label partnered with the photographer Chris Fallows, using an image the conservationist took of shark-infested waters off the South African coast, on a camouflage-focused print. In its new Regent Street space, digital screens nearly 3m high project images of this underwater predator.
The packaging of the label’s signature COP918 pullover, rolled into a metal tube, is echoed in the use of mirrored stainless steel throughout the store. Modern flourishes are emphasised in the use of sleek glass and a steel blue colour scheme. We can’t wait to set sail.
INFORMATION
For more information, visit the Paul & Shark website
ADDRESS
Paul & Shark London Store
20 Regent Street St James's
St. James's Market
London
SW1Y 4PH
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Johanna Seelemann uses design as a tool to carve a future for the craft community of her homeland
Designer Johanna Seelemann tells us about her 'fascination for unravelling the objects that we might take for granted' and finding an answer to unite both craft and design
By Hugo Macdonald Published
-
Louis Fratino leans into queer cultural history in Italy
Louis Fratino’s 'Satura', on view at the Centro Pecci in Italy, engages with queer history, Italian landscapes and the body itself
By Sam Moore Published
-
A new book from the Modernist Society focuses on a golden age of British graphic design
‘Modernist Graphic Design in Britain 1945-1980’ looks at all the ways in which post-war graphic design shaped the nation, from new typography to poster art, book design and more
By Jonathan Bell Published
-
AlphaTauri’s Salzburg HQ is a science fiction fantasy
Browse in-store, buy online: the future-focused mentality of AlphaTauri
By Simon Mills Last updated
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagship
Holzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
By Laura Hawkins Last updated
-
Manu Atelier's first boutique nods to Le Corbusier in Istanbul
The cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
By Laura Hawkins Last updated
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of water
Japanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
By Danielle Demetriou Last updated
-
Alternative retail websites for fashionable festive gifting
Look to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
By Laura Hawkins Last updated
-
Aspesi’s upcycled shirt is a winter wardrobe staple
The Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
By Laura Hawkins Last updated
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza Duomo
Gio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
By Laura Hawkins Last updated
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aesthetic
Clothing brand Marrakshi Life champions a unisex, hand-tailored line
By Grace Cook Last updated