Missoni weaves a bold new design direction into its rue Saint-Honoré Paris store

Italian design dynasty Missoni is the latest resident of Paris’ rue Saint-Honoré with the opening of its new flagship store at number 219. Inside, the house’s distinctive chevron is imaginatively integrated into parquet floors, multicoloured marble walls and slatted timber screens - the result of the brand’s continued collaboration with Milan-based Spanish designer Patricia Urquiola, who was responsible for recent revamp of the Italian label’s Milanese flagship.

Working to a similar scale - 300 square metres across two floors - Urquiola sought to maintain the design concept executed in the Milan store, while integrating Parisian design details. ’I have always wanted our boutiques in every city to have a different interpretation,’ says creative director Angela Missoni. For the new French flagship, this is revealed in architectural details such as the soft lines of the staircase, the rounded corners of the ceilings, the lighting trellises and the ’Point de Hongrie’ parquet flooring - a nod to classic French palaces and gardens.

Oak floors, textured chevron rugs, copper clothes rails and accents of rusty orange and pink create a warm ambience, while patterned poufs borrowed from the label’s hugely popular home collection are complemented by Urquiola’s perforated ’Tatou’ lamps for fellow Italian brand Flos.