Missoni weaves a bold new design direction into its rue Saint-Honoré Paris store

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Missoni is the latest new resident of Paris.
Italian design dynasty Missoni is the latest new resident of Paris' rue Saint-Honoré with the opening of its flagship at number 219
(Image credit: Missoni)

Italian design dynasty Missoni is the latest resident of Paris' rue Saint-Honoré with the opening of its new flagship store at number 219. Inside, the house's distinctive chevron is imaginatively integrated into parquet floors, multicoloured marble walls and slatted timber screens - the result of the brand's continued collaboration with Milan-based Spanish designer Patricia Urquiola, who was responsible for recent revamp of the Italian label's Milanese flagship.

Working to a similar scale - 300 square metres across two floors - Urquiola sought to maintain the design concept executed in the Milan store, while integrating Parisian design details. 'I have always wanted our boutiques in every city to have a different interpretation,' says creative director Angela Missoni. For the new French flagship, this is revealed in architectural details such as the soft lines of the staircase, the rounded corners of the ceilings, the lighting trellises and the 'Point de Hongrie' parquet flooring - a nod to classic French palaces and gardens.

Oak floors, textured chevron rugs, copper clothes rails and accents of rusty orange and pink create a warm ambience, while patterned poufs borrowed from the label's hugely popular home collection are complemented by Urquiola's perforated 'Tatou' lamps for fellow Italian brand Flos.

Missoni is the latest new resident of Paris.

Inside, the house's distinctive chevron is imaginatively integrated into parquet floors, multicoloured marble walls and slatted timber screens - the result of the brand's continued collaboration with Milan-based Spanish designer Patricia Urquiola

(Image credit: Missoni)

Saint-Honoré Paris store

Working to a similar scale - 300 square metres across two floors - Urquiola sought to maintain the design concept executed in the Milan store while integrating Parisian design details. 'I have always wanted our boutiques in every city to have a different interpretation,' says creative director Angela Missoni

(Image credit: press)

Urquiola's perforated 'Tatou' lamps for fellow Italian brand Flos

Oak floors, textured chevron rugs, copper clothes rails and accents of rusty orange and pink create a warm ambience while patterned poufs borrowed from the label's hugely popular home collection are complemented by Urquiola's perforated 'Tatou' lamps for fellow Italian brand Flos

(Image credit: press)

ADDRESS

Missoni
219, rue Saint-Honoré
75001 Paris
France
Tel: 33.1 44 51 96 96

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Ali Morris

Ali Morris is a UK-based editor, writer and creative consultant specialising in design, interiors and architecture. In her 16 years as a design writer, Ali has travelled the world, crafting articles about creative projects, products, places and people for titles such as Dezeen, Wallpaper* and Kinfolk.