The heritage of Missoni – a brand synonymous with prismatic colours, zig-zag stripes and exuberant pattern – is woven into every thread of the 1953-founded Italian label. Its beginnings are also united with sport: the brand's co-founder Ottavio Missoni was an Olympic hurdler, competing in the 1948 Olympics in London, where he met his future wife and collaborator Rosita. He also designed tracksuits for his team, featuring then-innovative zips.
Skateboarding debuted as a sport at the 2020 Summer Olympics in Tokyo, so it's a neat, and gold-worthy, move that sees Missoni teaming with skate-and-streetwear brand Supreme for a collaboration. It's been a busy month for the New York label, which is fresh from announcing a link-up with Tiffany on a range of tag-inspired pieces, sported by campaign star and Supreme team skateboarder Sean Pablo. Supreme has collaborated with numerous brands and artists over the years, and created sellout drops with Rimowa, The North Face, Louis Vuitton and Fragment Design.
Missoni and Supreme: Weave into the brands’ zig-zag world
Ottavio Missoni's knitwear creations nodded to Guatemalan, Aztec and Incan textiles or abstract, impressionist and art deco paintings, and the pieces in the Missoni and Supreme collaborative collection are equally inspiring. Hooded sweatshirts, cosy jumpers, bucket hats and bomber jackets are imagined in a range of prismatic textures, including an intarsia-knit sweater patterned with a bold New York skyline, and a chevron quilted coat featuring striped, knitted cuffs.
Missoni has also had a busy autumn. November marks the opening of the brand's flagship boutique in Shanghai, designed by Milanese architectural firm BBA Studio. In September, the brand also unveiled the debut collection of its new creative director Alberto Caliri.
Whether you are a potential Olympian or simply going for gold in terms of style, Missoni and Supreme's collaboration is a must-have. We recommend you weave your way into the brands' collaborative, colour-swathed sphere.
-
Not so micro: the rise and rise of small watch brandsMany of the watch industry’s small, independent ‘microbrands’ are increasingly competing with legacy brands in specification and aesthetics – so what's next for the new guard?
-
Before he was a fashion supernova, Virgil Abloh was an architecture student. Here's how it shaped himIn this exclusive book excerpt, Pulitzer Prize-winning fashion critic Robin Givhan explores modernism's enduring influence
-
Ten bespoke musical dollhouses inhabit a suburban wonderland in this NY installationBGN 11 is an exhibition by Bentgablenits, Teenage Engineering and Shopify, New York, exploring the world of craft, technology and nostalgia
-
Filippo Grazioli to exit Missoni, succeeded by a veteran of the Italian houseIn a week of fashion musical chairs, news comes from Milan this morning that Filippo Grazioli is leaving Missoni, replaced by veteran designer Alberto Caliri
-
In fashion: the defining looks and trends of the A/W 2024 collectionsWe highlight the standout moments of the A/W 2024 season, from scrunched-up gloves and seductive leather ties to cocooning balaclavas and decadent feathers
-
Pitti Uomo 106: what we learnt from the Florence menswear fairWhile this season’s Pitti Uomo guest designers embraced Florence’s uniquely cinematic setting, at the fair itself, brands presented comprehensive offerings that crossed seasons and celebrated Italian craft
-
Colourful men’s cardigans to brighten your spring wardrobeFrom Missoni to Jil Sander, add a welcome jolt of colour to the season ahead with our edit of crafty, kaleidoscopic cardigans
-
Best carry-on luggage for luxurious departuresJet off with our stylish selection of carry-on luggage and cabin bags, guaranteed to turn heads in an airport terminal or hotel reception
-
Brilliant beachwear capsule collections for sunning in styleBeachwear chic comes courtesy of four capsule collections – from Emilia Wickstead x Emporio Sirenuse, Chanel, Missoni x Mytheresa, and Totême x Matchesfashion – that are full of sartorial sunshine
-
Missoni transforms its New York flagship into an artists’ haven -
Missoni weaves a bold new design direction into its rue Saint-Honoré Paris store
