Menswear mecca Pitti sees a fresh A/W 2015 line-up including Marni, Hood by Air and Olivier Saillard

After a tough couple of seasons, Florentine menswear trade show Pitti Immagine Uomo returned in strong form this January. A scheduling clash with the thriving London Collections: Men had prevented many from attending - and, potentially, put off some designers from showing.
That logistical hiccup has been resolved this year and, to top things off, the Pitti board pulled in one of its most acclaimed names in a while as guest designer - Marni. Founder Consuelo Castiglioni recently celebrated her label's 20th anniversary, so it made sense that she opted to do something special with her A/W 2015 menswear collection.
Marni normally shows in Milan with a small presentation of clothes on hangers, so a catwalk show, held at the Museo Marino Marini, was an exciting prospect. The venue provided a source of inspiration to Castiglioni, who drew on its successful juxtaposition of the tradition with architectural innovation. The result was a confidently modern collection that playfully riffed on the past - see those Seventies flares and cheerful retro prints.
Naturally, fur formed a key part of the collection, though Castiglioni used it with a light-hearted touch, nodding to her label's reputations for offering something a little off-the-wall and unexpected. Gilets came in bright multi-coloured dyed sheepskin - a modern day technicolour dreamcoat - as backpacks came furnished in goat hair. This playful spirit extended to the tailoring - Castiglioni was inviting the suited and booted Pitti peacocks to mix things up by showing broken suits in clashing checks.
While a celebrated Italian label like Marni may have felt like an expected choice for Pitti, Shayne Oliver's New York-based label Hood by Air, the other main guest designer on schedule, was more of a surprise. Oliver's streetwear brand, founded in 2006, draws on music culture and has a forceful reputation for challenging expectations surrounding gender, sexuality and masculinity. He's hugely popular with young fashion enthusiasts and his HBA branded t-shirts spawned a legion of fakes. However, Hood by Air is fast becoming part of the establishment.
Last year in May, he was included on LVMH's 'Special Prizes' awards list, so it made sense for Pitti to extend its seal of approval, even if the suits decorated with floor-length hair extensions and bondage-style trousers he showed will unlikely find a ready market amongst Florence's sartorial brigade. That said, Oliver was clearly using the platform as an opportunity to progress rather than simply shock - his focus on tailoring rather than casualwear was new and felt appropriate for Pitti.
Then for those looking for something slightly more cerebral, Olivier Saillard and Tilda Swinton staged their new performance - the final in a trio of collaborations. Entitled 'Cloakroom', it saw Swinton invite the audience to 'check in' their coats with her, sparking a variety of semi-improvised sequences that seemed to play on the emotion and history our clothes become embodied with as wear them. The message was Pitti perfection.
Held at the Museo Marino Marini, the collection drew inspiration from the historical venue, successfully juxtaposing tradition with architectural innovation
The result was a confidently modern collection that playfully riffed on the past
While a celebrated Italian label like Marni may have felt like an expected choice for Pitti, Shayne Oliver's New York-based label Hood by Air - the other main guest designer on schedule - was more of a surprise
Oliver's streetwear brand, founded in 2006, draws on music culture and has a reputation for forcefully confronting expectations surrounding gender, sexuality and masculinity
In May of 2014, he was included on LVMH's 'Special Prizes' awards list, so it made sense for Pitti to extend its seal of approval, even if the suits decorated with floor-length hair extensions and bondage-style trousers he showed will unlikely find a ready market amongst Florence's sartorial brigade
Hood by Air A/W 2015
For those looking for something slightly more cerebral, Olivier Saillard and Tilda Swinton staged their new performance - the final in a trio of collaborations.
Entitled 'Cloakroom', it saw Swinton invite the audience to 'check in' their coats with her, sparking a variety of semi-improvised sequences that seemed to play on the emotion and history our clothes become embodied with as wear them.
They seemed to play on the emotion and history our clothes become embodied with as wear them.
From old clothes to new accessories; over at the fair itself, Byron and Dexter Peart of Want Les Essentiels, showed off their recent foray into footwear design
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
This surreal new seafood restaurant in LA is the stuff of mermaid's dreams
At Cento Raw Bar, delectable fare is complemented by playful, oceanic interiors by Brandon Miradi
-
What’s new in the wearable world of smart glasses, and extended and augmented reality
Are you ready for AR? Meta, Google, Snap and more are gearing up to compete with Apple and deliver frames-based communications devices – complete with AI integration
-
Italian-Japanese fusion’s a joy at east London’s Osteria Angelina
A Victorian warehouse in Spitalfields has been given a slick modern makeover to house a unique Italian-Japanese restaurant
-
When Wallpaper* fashion team was part of Marni S/S 2022 show
Milan Fashion Week’s Marni S/S 2022 show was an immersive and inclusive celebration that put the audience, Team Wallpaper* among them, at the heart of the action
-
Milan Fashion Week A/W 2021: designers riff on romp and relaxation
Milan Fashion Week offered a wardrobe for life after lockdown, by brands including Fendi, Prada, Salvatore Ferragamo, Valentino and Giorgio Armani
-
Pitti Connect: sustainable fashion in focus
Pitti Connect, Pitti Uomo's first digital-only showcase launches, bringing together menswear industry insiders from around the world
-
Sweats and sequins: the duality of dressing at Milan Fashion Week S/S 2021
Brands from Dolce & Gabbana to Valentino considered post pandemic dressing, with escapist and pragmatic silhouettes presented with aplomb
-
Marni A/W 2020 Milan Fashion Week Women's
-
Marni A/W 2020 Milan Fashion Week Men’s
-
Marni S/S 2020 Milan Fashion Week Men's
-
Marni A/W 2019 Milan Fashion Week Women's