Pitti Uomo usually hosts nearly 1500 brands and retailers at its seasonal trade fair in Florence, where luxury and high street behemoths, buyers, stylists and journalists from around the world descend in stylish droves on the Italian city's Fortezza da Basso venue. But for A/W 2021, it’s 99th showcase named ‘Pitti Connect’, which has already seen a number of schedule reshuffles in the wake of the ever-evolving Covid-19 crisis, was held entirely online.
For A/W 2021, ‘Pitti Connect’ celebrated the global network of insiders intrinsic to the seasonal menswear trade fair. The two-day digital event opened with a roundtable discussing the meditative and timeless nature of Scandinavian design, with panellists including Soulland’s Silas Adler and Storm Copenhagen’s Rasmus Storm, hosted by Scandinavian Mind. Pitti Connect's online showcase also placed focus on exhibited brands with Exhibitor Spotlights, featuring Herno and Brunello Cucinelli and invited international buyers, from Bergdorf Goodman’s Bruce Pask, to Wood Wood's Jens Wiinblad, to select their top pieces from the overall autumn offering. Live videos also featured, with brands including Ten C, debuting their autumn offerings through film.
RELATED STORY
Sustainable Style #2, by Myar
In a focus most traditional of Pitti Uomo's menswear offering, Pitti Connect focused primarily on performance, sportswear and tailoring brands, including Lardini, Kiton, Ten C, CP Company and Colmar Originals. Particularly notable was the second iteration of its Sustainable Style initiative, which invites 15 global designers, curated by fashion journalist and talent scouter Giorgia Cantarini, to create environmentally and socially responsible clothing collections.
For A/W 2021, this included Myar, Yatay and Uniforme Paris. The initiative also saw American Paris-based designer Spencer Phipps awarded the Reda x Sustainable Style award, for a micro menswear collection of vintage alpine wear. For the collection, the designer was inspired by silhouettes in the 1979 film All that Jazz, directed by Bob Fosse, and created pieces in merino wool in collaboration with wool sports specialists Rewoolution.
Sustainable Style #2, by Yatay
INFORMATION
-
Terrified to get inked? This inviting Brooklyn tattoo parlour is for people who are 'a little bit nervous'With minty-green walls and an option to 'call mom', Tiny Zaps' Williamsburg location was designed to tame jitters
-
Let’s hear it for the Chopard L.U.C Grand Strike chiming watchThe Swiss watchmaker’s most complicated timepiece to date features an innovative approach to producing a crystal-clear sound
-
Form... and flavour? The best design-led restaurant debuts of 2025A Wallpaper* edit of the restaurant interiors that shaped how we ate, gathered and lingered this year
-
Herno Resort proposes a travel-ready wardrobeThe Italian brand’s new collection combines comfort and chic, and is ready to pack
-
Milan Fashion Week men's A/W 2022: Prada to FendiA Prada catwalk peppered with Hollywood stars; menswear's new erogenous zones and a modern take on classic silhouettes: all you need to know about Milan Fashion Week men's A/W 2022
-
Milan Fashion Week A/W 2021: designers riff on romp and relaxationMilan Fashion Week offered a wardrobe for life after lockdown, by brands including Fendi, Prada, Salvatore Ferragamo, Valentino and Giorgio Armani
-
Milan Fashion Week Men’s A/W 2019 Editor’s PicksFrom Versace's riot of coulours to Norbert Stumpfl's debut for Brioni, Miaoran's love letter to Milan seen through a mix of sartorial codes, to retro glamorous sneakers at Jimmy Choo, we present the Wallpaper* pick of Milan Fashion Week Men's A/W 2019...
-
Skateboarders and celebrations set the scene at Pitti Uomo -
Milan Fashion Week S/S 2017 womenswear editor's picks -
Milan Fashion Week S/S 2017 menswear editor's picks -
Pitti Uomo report: Raf Simons sets Florence alight for his 20th anniversary
