Menswear collections A/W 2012: show invitations
An assortment of our favourite invitations from the A/W 2012 menswear collections in Milan and Paris
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By Jack Moss
last updated

Menswear collections A/W 2012: show invitations

Louis Vuitton’s invitation highlighted the brand's international presence, opening to reveal a pop-up Eiffel Tower, which also formed a compass when half exposed

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Menswear collections A/W 2012: show invitations

Louis Vuitton

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Menswear collections A/W 2012: show invitations

Louis Vuitton

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Menswear collections A/W 2012: show invitations

A traditional waxed-effect book cloth was the material of choice for Prada’s Milan invitation this season. The red typeface made a bold ‘Prada-esque’ statement when the concertina folds were opened

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Menswear collections A/W 2012: show invitations

Prada

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Menswear collections A/W 2012: show invitations

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Menswear collections A/W 2012: show invitations

The unassuming exterior of the Maison Martin Margiela invitation opened up to reveal...

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Menswear collections A/W 2012: show invitations

...back-to-front type on the left and reflective paper on the right, creating an amusing mirrored effect

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Menswear collections A/W 2012: show invitations

Maison Martin Margiela

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Menswear collections A/W 2012: show invitations

Kenzo opted for a colourful die-cut version

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Menswear collections A/W 2012: show invitations

The puzzle-like pack opened up to reveal multiple layers of intricate interchangeable paper layers which formed various geometrical patterns

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Menswear collections A/W 2012: show invitations

Kenzo

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Menswear collections A/W 2012: show invitations

Margaret Howell's A3 poster was printed with an image of ivy on a soft red-to-white gradient background

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Menswear collections A/W 2012: show invitations

Another poster-like offering, this time from Walter Van Beirendonck...

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Menswear collections A/W 2012: show invitations

... which opened up into an A2 poster...

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Menswear collections A/W 2012: show invitations

...with an illustration by Michael Dans on the back

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Menswear collections A/W 2012: show invitations

Givenchy presented an illustration on an A5, lightweight stock with a perforated corner which revealed the brand's logo on the other side

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Menswear collections A/W 2012: show invitations

Opting to deliver their invitation in an 'envelope' wittily tied with a shoelace, Berluti printed their invite in silver foil blocking with silver-gilded edges on a thick, luxurious navy-blue card

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Menswear collections A/W 2012: show invitations

Berluti

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Menswear collections A/W 2012: show invitations

The offering from Dior Homme arrived in a grey felt cover, laser-cut to reveal the gold foil logo which had been printed on the invitation

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Menswear collections A/W 2012: show invitations

Show details were printed on thick card with gilded edges

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Menswear collections A/W 2012: show invitations

Acne's playful message of comic-like hearts on the front...

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Menswear collections A/W 2012: show invitations

...and debossed show details in matt silver on the back

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Menswear collections A/W 2012: show invitations

Bernhard Wilhelm's mock postcards featured tongue-in-cheek crayon drawings

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Menswear collections A/W 2012: show invitations

Bernhard Wilhelm

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Menswear collections A/W 2012: show invitations

A minimal card from Sacai, which opened up to reveal the details clearly laid out in unfussy sans-serif script

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Menswear collections A/W 2012: show invitations

Sacai

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Menswear collections A/W 2012: show invitations

Sacai

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Menswear collections A/W 2012: show invitations

Raf Simons' take on the super-simple juxtaposed serif and sans-serif typfaces

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Menswear collections A/W 2012: show invitations

Raf Simons

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Menswear collections A/W 2012: show invitations

Printed on luxury matt card, Hermès' navy-blue offering featured an embossed close-up of the collection season date on the front...

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Menswear collections A/W 2012: show invitations

...with the show details discreetly printed on the back

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Menswear collections A/W 2012: show invitations

Mimicking past invitation styles, the Rick Owens invitation had a graphic front...

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Menswear collections A/W 2012: show invitations

...which, upon closer inspection, revealed the show information discreetly debossed on the card

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Menswear collections A/W 2012: show invitations

'Lord Arthur Savile's Crime' was the enigmatic message on the front of the Dries Van Noten invitation

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Menswear collections A/W 2012: show invitations

The back revealed nothing more than the show's information

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Menswear collections A/W 2012: show invitations

You would be forgiven for thinking this was just another letter in the post...

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Menswear collections A/W 2012: show invitations

...however, once opened the contents revealed the Virdi-anne show details displayed on various bits of 'aging' paper

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Menswear collections A/W 2012: show invitations

Adam Kimmel's quirky invitation in the form of a press badge

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Jack Moss
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.

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