Paola Navone redesigns Joyce's Central store

Sneak a peek at Hong Kong's Joyce retail destination

(Image credit: Paola Navone)

Since 1970, Chinese luxury retailer Joyce has been the go-to place for curious shoppers. For Italian architect and designer Paola Navone, Joyce’s prestigious outpost in Hong Kong is similarly significant. She lived in the city during a formative period in her career and, after calling both Asia and Africa her home, currently lives between Milan and Hong Kong.

When Joyce turned to Navone for the refurbishment of its Central branch, the designer was spurred by the thought of transforming a familiar space. She explains: 'Joyce is the most interesting shop in Hong Kong – it’s a point of reference with a very strong identity. I wanted to merge a new vision and spirit with the old one.'

Using her signature tham ma da (Thai for 'everyday') technique, Navone’s design connects Joyce’s four floors by filling the space with seemingly ordinary elements taken from the everyday, and elevating them to points of interest. In the lower ground floor's menswear section, Navone lets her favourite colour (blue) and her trademark fish motif catch the eye. Here, the rich hue contrasts with the industrial finish on wooden floorboards and metal piping.

Display of Beauty Products — *The first floor displays shoes and beauty products as well as featuring a VIP loft with treatment room*

The ground floor begins with the womenswear experience in a low-ceilinged space that’s hung with tinsel, which leads into a bright main retail area. Sinuous wrought-iron rails anchored by sandbag-like weights, a vintage gym-horse that passes for a bench and whitewashed jute wall linings are examples of Navone’s eye for turning the ordinary into something intriguing. Scalloped, illuminated rails and a price-tag wall behind the shop counter are playful touches that hint at her tendency to mix and match a variety of shapes and textures into her spaces.

‘I like to put very different things together that are simple but expressive,’ says the designer. The first floor, which displays shoes and beauty products as well as featuring a VIP loft with treatment room, is the apex of that aesthetic. Its striking floor, in yellow, white, grey and pink poured resin inspired by spilled nail polish, is completely unique. 'I prefer to work with materials in which you can still see the imprint of the person handling it’, explains Navone of the process – the results depends on who pours it and how.

The terrazzo floor on the ground level, which was sanded to highlight its flaws, and the imperfectly hand-painted polka dot walls in the staircase leading to the additional mezzanine exhibition space, are other expressions of Navone’s philosophy. To her, it’s all an exercise in celebrating imperfection – this time in a place dedicated to unhurried shopping, in a metropolis with a hasty pace.

Joyce Central Mens Center — In the lower ground menswear section, Navone's favourite shade of blue catches the eye

Joyce Womens Premier Zone — Scalloped, lit-up rails are one of the playful ways Navone incorporates a variety of shapes and textures into her spaces

Joyce Womens Center Zone — ‘I like to put very different things together, that are simple but expressive,’ she states

For the beauty floor, Navone designed a striking surface in yellow, white, grey and pink poured resin, inspired by spilled nail polish

Joyce Central Main Stairs — Imperfect polka dots were hand-painted on the walls of the staircase, leading to an additional mezzanine exhibition space

INFORMATION
For more information, visit the Joyce website

ADDRESS

G/F, New World Tower
16-18 Queen's Road
Central
Hong Kong

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Siska Lyssens has contributed to Wallpaper* since 2014, covering design in all its forms – from interiors to architecture and fashion. Now living in the U.S. after spending almost a decade in London, the Belgian journalist puts her creative branding cap on for various clients when not contributing to Wallpaper* or T Magazine.