MSGM S/S 2017
Photography: Jason Loyd-Evans
Mood board: Sleek, sporty and speedy, Massimo Giorgetti's collection for MSGM whizzed by at the tune of technicolor light. Highly functional and yet pumped up with new volumes, this show perfectly gelled quirky proportions, pop color and fresh layering with a wear-it-now attitude.
Best in show: Though Giorgetti showed some accomplished wave-making with his smock dresses on steroids, the most delightful pieces in this show were also the most wearable. He transformed a boring argyle sweater into a covetable must-have vest in bright pink, blue and white and paired it beautifully with a slouchy set of lemon trousers and mannish white shirt.
Finishing touches: Every look came grounded in a pair of no-nonsense running shoes with bright neon colored tops and white soles that kept the models racing around the show and yet fully glued to their ground mission of street cool.