Fashion brands pop up at Art Basel Miami Beach
There’s always been a flirtation going on between fashion and art, but judging from last week’s action at Art Basel Miami Beach, things are suddenly looking pretty steamy. A mecca for the immaculate dressed anyway, the world’s top ranking art fair became a fashion fest like no other this year with major labels launching pop-up shops, limited edition collaborations, collections and runway shows all over town.
Previous years have already seen Christian Louboutin, Fendi, YSL and Maison Martin Margiela marking their territory in Miami’s Design District. This year, they were joined by Dior, which launched a neon-bright collaboration with artist Anselm Reyle; Pringle, with a pop-up shop and capsule collection by Liam Gillick; and Donna Karan’s charity Urban Zen Foundation, which featured artwork, jewellery and home accessories produced by Haitian artisans.
Meanwhile, Fendi continued to lure the art and design crowd (in town for Design Miami) by teaming up with Elisa Strozyk and artist Sebastian Neeb to launch Craft Alchemy, a celebration of the golden age of cabin-making; Bally launched its second Bally Love collection with artist Olaf Breuning; and Margiela held an off-site show of objects, publications and interior design.
An art/fashion relationship isn’t all that’s blossoming - creativity (and we’d expect sales) are too.