From exquisite villas on Lake Como to New York’s Public Library, Dolce & Gabbana has hosted its Alta Moda, Alta Sartoria and Alta Gioielleria collections in a set of breathtaking destinations, where the label’s top tier clients can gush at, then order, its exceptionally crafted custom creations. Now, in line with the Italian label’s new digital strategy, which sees shows broadcast online instead of in physical locations, this week Dolce & Gabbana are releasing three films showcasing its newest Haute Couture designs.
Shot in the opulently gilded splendour of the Palazzo Dolce & Gabbana in Milan, the label’s latest creations draw on the concept of family, a long standing motif in the brand’s design cannon and in Italian mythology. The brand has imagined a cross generational meet-up (something now so treasured today), with its grandmothers and daughters, sons and fathers sporting pinstripe tailoring and feather festooned dresses, billowing dressing gowns and exquisitely embellished cropped matador jackets. From sports silhouettes to evening attire, genres mix and overlap in the label’s cross generational mash up.
In previous years, Dolce & Gabbana took over the entire floor of the St Regis hotel in Manhattan or touched down at the Valley of the Temples near the Sicilian town of Agrigento. This year, through film showcased through the brand’s social media and specific Alta Moda platform launched in July, its finest creations can be taken in directly from home. Domenico Dolce told Wallpaper* last month, ‘In this moment, when are all obliged to stay home, we hope that our fashion shows will bring some liveliness and joy to those watching them.’ §
