Tour Burberry’s new Sloane Street flagship store in London

Tour Burberry’s new Sloane Street flagship store in London

The Burberry Sloane Street flagship boutique, designed by Milan-based architect and designer Vincenzo De Cotiis, is the first store in the London label’s new global design vision

Stroll through SW1, one of the most prestigious postcodes in London, and you’ll be struck by the magnificent column-lined façade of Burberry’s newest flagship store. This striking three-floor, 857 sq m space, on the corner of Sloane Street and Brompton Road in Knightsbridge, outlines the brand’s new global design vision, which will be rolled out over the next year, conceived by Milan-based architect and designer Vincenzo De Cotiis.

On entering the boutique, the eye is drawn to a mosaic chequerboard floor, tesselated in Burberry’s signature monochromatic colours, which works as a grid that visually unites each floor of the store. When conceiving the space, De Cotiis was intruiged by an interplay of juxtapositions, uniting the worlds of classicism and brutalism, through a union of contrasting materials, such as concrete and stainless steel, white terrazzo and champagne high-gloss metal. Geometric fixtures, glass and mirror sit alongside naturalistic structures, such as rocky plinths and organically curving soft furnishings.

Explore Burberry Sloane Street

Facade of Burberry Sloane Street London flagship

There’s also a modularity to the space, which features corners and enclaves that can be transformed into private consulation rooms, with the drawing of a concertina panel or a plush curtain. 

The Burberry Sloane Street flagship uses its ground floor to celebrate the label’s most iconic silhouette: the trench coat, in gabardine, a fabric invented by the heritage brand’s founder in 1879. Here, a circular space, populated with curving light tubes, serves to showcase the brand’s idiosyncratic design, with pieces suspended inside shining metal frames.

The SW1 postcode of the new flagship is also a topographical nod to Burberry’s connection with the London location. Thomas Burberry established his first London store in the area, which, 130 years later, remains the home of the brand’s global headquarters. Over the next 12 months, the label is set to open three more boutiques in major cities that reflect De Cotiis’ design vision: on London’s Bond Street, at Plaza 66 in Shanghai, and on Rue Saint-Honoré in Paris. §

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