Behind the set: Hunter Original brings the festival spirit to London Fashion Week
The fashion pack is a funny lot. You have the watch and don’t touch types mixed in with an up for anything bunch. Alasdhair Willis had both tribes in his audience over the past weekend, so this season it seemed only gentlemanly to give the lot an initiation into the British festival scene that’s made Hunter Boots a global entity. But from the comfort of clean, dry seats, of course.
With that goal in mind the world's most iconic festival shoe brand exported the Glastonbury experience direct to London Fashion Week within the Parcel Deck of Euston Station. Camp Hunter Original took shape with a Ripstop tent standing in as the show’s backdrop and a muddy runway under foot. Naturally, the British brand’s new technical performance soles were on site to road test the downpour soaked terrain.
Production company Gainsbury & Whiting, which last season created an industrial waterfall in London’s Albert Embankment Warehouse, was once again responsible for the transformation that came complete with guy ropes and oversized, Hunter-branded zippers fit for the ultimate Glamping festival adventure.