With APC stores now present in 32 countries worldwide and counting, the laid-back French label's global take-over continues this month with the opening of its third standalone store in South Korea.
Spread over two floors of a building in Seoul's cosmopolitan Itaewon neighbourhood, the 80 sq m store is designed by APC's architect of choice Laurent Deroo, who has worked with the brand for over 15 years. While clearly communicating APC's understated style with clean lines and brutalist concrete flooring, Deroo has also incorporated local influences - most notably the store's wooden panelling, which wraps the central staircase and walls on the upper floor where it seamlessly morphs into shelves and storage.
ADDRESS
APC
736-14 Hannam-dong
Yongsan-gu, Seoul
-
Samsung and Sony have unleashed new phone flagships, with Nothing snapping at their heelsDo flagship smartphones still have a place in a world of masterful mid-range devices and a general move towards less screen dependence, rather than more? We explore two new entries into the genre
-
Find bubbly, chewy, perfectly crusted pizza at Cosetta, LA’s new Westside Italian gemLocated in a slightly industrial area by the Santa Monica airport, Cosetta, from pizza maestro Zack Pollack, champions the local Italian dining scene with tradition and innovation
-
Oscar Niemeyer: a guide to the Brazilian modernist, from big hits to lesser-known gemsArchitecture master Oscar Niemeyer defined 20th-century architecture and is synonymous with Brazilian modernism; our ultimate guide explores his work, from lesser-known schemes to his big hits; and we revisit a check-in with the man himself
-
Margot Robbie, Marina Abramović and a 15-step Korean scalp treatment: the most-read Wallpaper* beauty stories of 2024The news of Margot Robbie becoming the face of Chanel No.5 and an illustrated guide to a 15-step Korean scalp treatment are just two of the most-read Wallpaper* beauty stories from the year gone by
-
‘Between London and Seoul’: Stefan Cooke crosses continents with Solid Homme collectionSouth Korean label Solid Homme has tapped Stefan Cooke for a continent-crossing collection designed between London and Seoul and influenced by Americana, 15th-century armour, and the 2000s music scene. Designers Stefan Cooke and Jake Burt tell Wallpaper* more
-
Acqua di Parma’s Seoul-based café is a rhapsody of yellow and blueAcqua di Parma Yellow Café is a vibrant space with a playful design, guaranteed to boost serotonin levels even on the rainiest day
-
How the 15-step Korean scalp treatment rejuvenates hair like nothing elseThe viral 15-step Korean scalp treatment at the Eco Jardin salon in Seoul wins a Wallpaper* Design Award 2024 – and here is why
-
Aesop’s Seoul store is inspired by a Korean pavilionTo mark the recent opening of the Aesop Seochon store in Seoul, Wallpaper* hosted a panel discussion, including contributing editor Dal Chodha and the store’s architect partner Samuso Hyojadong
-
Lose yourself in Bottega Veneta’s parakeet-green maze in SeoulThe Italian label has erected a maze in a car park in Seoul, coloured in its signature vibrant hue. Dare you enter the shearling-lined labyrinth?
-
Comme des Garçons’ new flagship store in Seoul
