Acne Studios’ canine companions offer solace from social distancing
Photographer Anders Edström creates a series of portraits of Acne staffers with their pet pooches in celebration of its A/W 2020 collection
With social distancing measures in place, and human touch an ever infrequent feeling, physical interaction with our canine companions have never felt so special. It turns out too, that Acne Studios has a penchant for puppy love.
In celebration of the brand’s A/W 2020 collection - which features canine illustrations courtesy of British artist Lydia Blakeley - the label has enlisted fellow Swede Anders Edström to lens a series of portraits of its staffers with their pet pooches.
The portraits – which were shot in the Brutalist Stockholm headquarters Acne Studios’ opened last winter – feature a range of the brand’s team and their dogs, including Edouard Schneider, gobal communications director and his miniature daschund Pumba and digital merchandise assistant Amanda Dharma and her pug Kwaito. They have been styled in the label’s doggy-inspired A/W 2020 designs, which include daschund-emblazoned denim and greyhound detail polo necks.
‘A while ago I became a dog owner myself. Ever since then I’ve started to notice the ‘dog people’, walking, being and dressing…For this collection, I wanted to highlight and credit that subculture for all the inspiration it has given me,’ says Jonny Johansson, creative director of Acne Studios, of A/W 2020’s inspiration.
‘Pumba is a mini phenomenon, he’s loving, vivacious and charming. I didn’t even want a dog at first but now I’m not only in love – I’m obsessed,’ adds Schneider of his much adored daschund. We just might be addicted too. §