An exclusive first look at new Kvadrat/Raf Simons campaign, photographed by Willy Vanderperre

Captured in Antwerp, the images feature Kvadrat/Raf Simons Collection 2, an expanding array of Shaker-inspired lifestyle accessories made in collaboration between the Belgian designer and Danish textile company

Models holding Raf Simons Kvadrat collection
Kvadrat/Raf Simons ‘Shaker System’ Collection 2
(Image credit: Photography by Willy Vanderperre, courtesy of Kvadrat)

 ‘I hope it inspires people to buy small objects with the same mind as when they buy a chair, to put it in the context of their environment,’ Raf Simons told Wallpaper* on the release of his first accessories collection with Danish textile company Kvadrat, released in August 2022.

Titled Kvadrat/Raf Simons, the collaboration drew inspiration from Shaker furniture – namely, the designer’s conception of a ‘Shaker System’, a horizontal bar based on the peg rails used by the Protestant religious group. From it hung the various pieces from the collection, which spanned cushions and throws, but also wearable objects including a cap, tote and shopping bags, and key chains. 

Kvadrat/Raf Simons Collection 2, photographed by Willy Vanderperre

Model holding Raf Simons Kvadrat wash bag

(Image credit: Photography by Willy Vanderperre, courtesy of Kvadrat)

Today, Wallpaper* reveals a new campaign for the next chapter of the collaboration – Kvadrat/Raf Simons Collection 2 – which sees the ‘System’ expand into an array of lifestyle accessories, namely those related to the bathroom, including bathrobes, towels, toiletry bags, slippers and clutches (the first collection was based on objects you might find in the hallway). Kvadrat says it is an ‘expanding family of lifestyle accessories that reset how we live and create beauty from order’.

The campaign itself, photographed in Antwerp – where Belgium-born Simons based his eponymous label before its closure, which was announced in November 2022 –sees the designer unite with two longtime collaborators, photographer Willy Vanderperre and stylist Olivier Rizzo. Their relationship began in the early 1990s, the trio defining the distinct aesthetic signature of Simons’ own-name label, as well as his stints as creative director at Jil Sander, Dior, Raf Simons, and most recently Prada where he is currently co-creative director with Miuccia Prada.

Nude model holding Kvadrat Raf Simons blanket

(Image credit: Photography by Willy Vanderperre, courtesy of Kvadrat)

The various images – which will be released more widely to coincide with the beginning of the Danish design festival 3daysofdesign (7-9 June, 2023) – reflect Vanderperre’s signature poetic style, with various nude models wearing pieces from the collection or clasping them to the body. 

‘The collection consists of a unified series, a storage system and edit of accessories honouring utility, function and materiality. While living in the US, I developed a deep appreciation of Shaker culture. Its ordered homes and simple functional furniture are considered the first modern American design,’ Simons told Wallpaper* previously of the collection’s inspirations.

‘Whatever it is in terms of design, it has to serve the human being and it has to be put in the context of the environment in which people are living. We created the Shaker System to be visually appealing, but the main focus was its functionality.’

Kvadrat/Raf Simons Collection 2 will be available from Machine-A

Model wearing Kvadrat Raf Simons robe

(Image credit: Photography by Willy Vanderperre, courtesy of Kvadrat)

Nude model wearing Kvadrat Raf Simons accessories

(Image credit: Photography by Willy Vanderperre, courtesy of Kvadrat)
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.