What is Kvadrat? Kvadrat as seen by its creative collaborators

A new film charts the history of Kvadrat with a visual record of its colourful fabrics as well as testimonials from artists, designers and architects

Launched in 1968 with a collection of fabrics by Nanna Ditzel, Kvadrat has quckily become the go-to brand for upholstery textiles. Made in Ebeltoft, Denmark, its collections are created by the world's most celebrated talents and used in homes, museums and hospitality projects globally.

A new film charts the history of this wondrous design company, featuring striking imagery from its 50-plus years as well as testimonials from some of the many designers and artists who regularly collaborate with the brand on collections, products and special installations. 

Kvadrat: what some of the world's most celebrated designers have to say

Many different colors of textiles are covering different shapes of furniture.

(Image credit: Graphic Thought Facility)

‘There is this total freedom, there is this total experiment, a hippie kind of attitude, although it’s a business it feels very free,’ comments Belgian designer Raf Simons, whose collection of textiles for Kvadrat was launched as a brand in 2014 and expanded to include home accessories as well as upholstery fabrics.

‘It does feel like a family, it does feel like a community of friends,’ adds American designer Jonathan Olivares, who has been tasked to design Kvadrat's New York showroom opening later in 2021. ‘They’re a perfect melting pot of art, architecture, engineering, design, colour research.’

Long-term collaborators Ronan and Erwan Bouroullec, who have worked with Kvadrat on textiles as well as products such as the ‘Ready Made’ curtain collection from 2013, focus on Kvadrat's colour expertise. ‘They really master colours,’ says Erwan. ‘[they are] incredibly strong at making a huge variety of textile, but always with a very centered philosophy.’ Adds Ronan: ‘when you see the range of colour, it’s a marvel, it’s like opening a box of water colours: the delicacy of greens, the beauty of a yellow.’

Kvadrat's creative expression also come to life through the work of artists such as Pipilotti Rist. ‘I share with Kvadrat my love for colours,’ says the German artist. ‘Colour is like music, you fall into it, it’s dangerous, it’s overwhelming.’



Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.