Pierpaolo Piccioli is heading to Balenciaga as creative director
Former Valentino creative director Pierpaolo Piccioli will replace Demna, who is heading to Gucci
This afternoon, it has been announced that Italian designer Pierpaolo Piccioli, the former creative director of Valentino, is set to replace Demna as creative director of Balenciaga. Demna, in something of a game of fashion musical chairs, announced that he would be heading to Gucci in March. (There, he replaces Sabato De Sarno, who succeeded Alessandro Michele, the now-creative director of Valentino.)
Piccioli, whose lauded tenure at Valentino largely centred around his superlative haute couture collections, will take over Balenciaga’s ready-to-wear, menswear and couture lines. And, though many designers’ names have circulated around the open role – including former Maison Margiela creative director John Galliano – it felt inevitable that Piccioli, who had proven success critically and commercially, would not be out of a job for long.
Piccioli, on his part, says he has long been inspired by the construction of Cristóbal Balenciaga’s haute couture – the Spanish designer was often deemed the couturier’s couturier for his influence on dressmaking – though also seeks to honour those who have followed at the house, including Nicolas Ghesquière.
Pierpaolo Piccioli is Balenciaga’s new creative director
Pierpaolo Piccioli
‘Every new story has a lot to do with the path that brought us there, the humans we are now and the experiences we have already lived,’ he said in a letter released today. ‘I’m not a big fan of predestination but as I was scrolling my personal Instagram page, I realised that the very first picture I’ve uploaded was the 1967 wedding ensemble by Cristóbal Balenciaga. Don’t know if I should take it as a sign, what I know is that now I can see the bigger picture.’
‘Cristóbal Balenciaga’s legacy and archive is probably one of the most influential fashion statements of all time,’ he continued. ‘He has done everything before everyone; he has literally invented the culture of creativity; he has infused the idea of couture in every aspect of his career, and he has shown, through his creations, the power of evolution and innovation. Being here today, to mould a new story of a house where creativity has always been a culture and innovation a science, makes me feel honoured and proud to continue the story that who came before me already told with respect and assertive points of view.’
‘I feel good, blessed, grateful and honoured to be here, now,’ he concluded.
‘I couldn’t be happier to welcome Pierpaolo to the group,’ added Francesca Bellettini, deputy CEO in charge of brand development at Kering, the luxury conglomerate which owns Balenciaga. ‘He is one of the most talented and celebrated designers of today. His mastery of haute couture, his creative voice, and his passion for savoir-faire made him the ideal choice for the house.’
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Piccioli will show his first collection during ready-to-wear week in Paris this October.
Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.
-
From smart glasses to ‘empathy’ machines: what AI gadgets get right (and very wrong)From furry friends to smart glasses, we test the latest AI gadgets promising to enhance your life
-
A cinematic members club’ rises in Japan’s forested hillsJoyce Wang Studio unveils The Magarigawa Club Clubhouse in Chiba
-
This Gustav Klimt painting just became the second most expensive artwork ever sold – it has an incredible backstorySold by Sotheby’s for a staggering $236.4 million, ‘Portrait of Elisabeth Lederer’ survived Nazi looting and became the key to its subject’s survival
-
Pierpaolo Piccioli makes Balenciaga debut ‘from a place of love and connection’Attended by Anne Hathaway and Meghan Markle, the ex-Valentino designer’s first runway display for Balenciaga took place within Kering’s Paris headquarters
-
Balenciaga’s triumphant return to fragrance looks back to the house’s roots – and a forgotten 1947 bottleThe new collection of ten fragrances is a meticulous ode to the house’s history, beginning with a rare 1947 bottle of ‘Le Dix’, thought to be the only one in existence
-
Ten statement-making belts to add drama to any outfitSupersized, stacked-up, embellished: add a flourish with these ten statement-making belts, from Miu Miu’s jewellery-like chains to a piece of runway history from Sarah Burton’s Givenchy debut
-
Wild side: the story behind our September 2025 Style Issue cover shootAn animalistic mood permeated the A/W 2025 collections, captured by Nicole Maria Winkler and Jason Hughes in our September 2025 Style Issue cover shoot. Here, they tell the story behind the pictures
-
Haute Couture Week A/W 2025: what to expectFive moments to look out for at Haute Couture Week A/W 2025 in Paris (starting Monday 7 July), from Glenn Martens’ debut for Maison Margiela to Demna’s Balenciaga swansong. Plus, ‘new beginnings’ from JW Anderson
-
What the Wallpaper* editors are looking forward to at Men’s Fashion Week S/S 2026As Men’s Fashion Week S/S 2026 begins in Florence, the Wallpaper* style team select the moments they will be looking out for – from Jonathan Anderson’s anticipated Dior debut to outings from Wales Bonner, Kiko Kostadinov and Prada
-
Ten of the best XXL tote bags, made for carrying more than you’ll ever needSelected by the Wallpaper* style team, these supersized tote bags and shoppers cater to our carry-everything culture, doubling as reliable travel companions
-
The Wallpaper* A/W 2025 trend report: raw glamour, waistlines and an animal instinctAs Paris Fashion Week concludes, Wallpaper* fashion features editor Jack Moss unpacks five trends which defined the A/W 2025 season, from ‘raw glamour’ at Prada, sculpted waistlines at Givenchy, to looks made to cocoon and protect