Haeckels’ Christmas 2023 message is a festive reminder about rubbish

Margate-based beauty brand Haeckels has released its Christmas initiative, which demonstrates an ongoing commitment to environmental causes

The Haeckels Christmas 2023 campaign
(Image credit: Courtesy of Haeckels)

Margate-based brand Haeckels, renowned for its holistic approach to natural beauty and skincare, has released its new Christmas initiative, titled Don't Give Rubbish. The project's messaging explores how the act of gift-giving over the festive period can be simultaneously joyous and responsible, encouraging the consumer to produce less waste in the process.

'This campaign was born from a meeting of several ideas stitched together forming a multi-layered feeling, much like with everything that Haeckels does,' brand founder Dom Bridges tells Wallpaper*. 'Christmas is a time for fun and sharing but we must not forget the all-consuming supermarket giants who are controlling and polluting waste streams. We wanted to create something different to shine a light on the issue while continuing to support the community here in Margate.'

A thoughtful Christmas with Haeckels

Haeckels Christmas Gift Campaign

Haeckels Christmas 2023 'tree' in Margate constructed from discarded shopping trolleys

(Image credit: Courtesy of Haeckels)

Indeed, since its inception in 2012, giving back to the wider Margate community has been an intrinsic value of Haeckels. This includes cleaning the beaches and neighborhoods around its stores (which has, in turn, highlighted the problem of overconsumption that underpins the new campaign). A Christmas tree installation, located in the heart of the Kentish seaside town and constructed from disused shopping trolleys, calls further attention to the issue. As the brand notes: 'For 2023, it is estimated that the UK will use 227,000 miles of wrapping paper, with residents sending around 114,000 tonnes of plastic packaging to landfills instead of being recycled.'

The Christmas gift sets themselves (there are five in total, which contain hero products ranging from the Marine Facial Cleanser and Algae Plump Serum, to items from the Spiraglow and Bladderwack collections) are wrapped in recycled paper and adorned with designs developed from waste materials gathered from Walpole Bay, during one of Haeckels beach clearing sessions. Ten per cent of the gift kit sales will be donated to Margate Independent Food Bank. 'We are hoping to raise awareness on this shared responsibility and ask big corporations to tidy up their commitment to the planet to tackle the issue,' says Haeckels, demonstrating its ongoing dedication to environmental preservation.

Haeckels Christmas 2023 gift kits are available now at haeckels.com

Haeckels Christmas Gift Campaign

A Haeckels Christmas 2023 gift set containing hero skincare products

(Image credit: Courtesy of Haeckels)
Beauty & Grooming Editor at Wallpaper*

Hannah Tindle is Beauty & Grooming Editor at Wallpaper*. With ten years of experience working for media titles and brands across the luxury and culture sectors, she brings a breadth of knowledge to the magazine’s beauty vertical, which closely intersects with fashion, art, design, and technology.