Beauty brand 100mL has hacked the airport liquid limit
100mL is here to solve your airport woes one travel sized product at a time
As we all know too well, airline travel can come with a host of difficulties. From lost luggage to bad food, flight delays, and less than favourable amounts of legroom. But 100mL is a new beauty venture that is tackling another of the airport’s most annoying inconveniences: the 100ml liquid rule.
100mL is makes the airport liquid limit a thing of beauty
Founded by entrepreneur Kate Cervini, the American-born brand has partnered with sixteen clean and ethical beauty brands from Aesop to Grown Alchemist, to create a range of quality travel-size products that come in a sleek transparent pouch. The pouches, which are made out of biodegradable, water-resistant material, can either be filled with your choice of products from 100mL’s brand partners, or you can choose one of 100mL’s pre-packed pouches, each of which has been curated to meet different travel needs.
Favourites from the curated line include the ‘Airplane Mode’ designed to keep skin hydrated on and after the flight with a range of moisturising products like Alder New York’s Cooling Mineral Hydro Mist and a hand balm by Aesop; or the ‘Frequent Flyer’ pouch designed for one night trips with essential products like a body wash by Grown Alchemist and a moisturiser by Margin.
Cervini, who worked a fast-paced job in fashion before launching 100mL, hit on the idea after a day spent hunting for quality, travel-friendly products for a business trip. As a skincare aficionado and frequent traveller, Cervini wondered why there wasn’t a service that could solve this issue. So, she sent out a questionnaire to everyone in her network, eventually receiving around 200 responses to questions such as: ‘What kind of products do you use? What kind of products do you tend to forget? When do you travel most? Do you use an airport lounge?’
The answers to that questionnaire formed the backbone of Cervini’s approach to 100mL and informed which brands she reached out to as collaborators. ‘I wanted to work with people that have interesting backgrounds, come from different parts of the world and similar values to what we have with clean, ethically sourced, vegan products,’ says Cervini. ‘And it was important to have products that suit every skin type, hair type and price point with products that range from £5 to £200.’
A photo posted by on
The final list of collaborators also includes sexual wellness brand Maude, dental brands Bite and Marvis, hair care brand Crown Affair, skincare and supplement brand Moon Juice, and many more. ‘When you travel, there are a lot of things out of your control,’ says Cervini. ‘But now your routine is one thing that you can control. Whether you're going on holiday, travelling for business, going on a trip for an extended period or just one night, it's nice to have your skincare and wellness products ready for you whenever you need them.'
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.
-
Discothèque perfumes evoke the scent of Tokyo in the year 2000
As Discothèque gets ready to launch its first perfume collection, Mary Cleary catches up with the brand’s founders
By Mary Cleary Published
-
This unassuming London house is a radical rethinking of the suburban home
Station Lodge by architect Andrei Saltykov in South West London offers a radical subversion to regional residential architecture
By Ellie Stathaki Published
-
Explore 100 years of Svenskt Tenn and the interiors Estrid Ericson has crafted
‘A Philosophy of Home’ explores 100 years of Svenskt Tenn and the daring vision for interiors its founder Estrid Ericson developed
By Diana Budds Published
-
Why solid soap is the most pleasurable object to bathe with
Solid soap provides a tactile bathing experience like no other. Hannah Tindle explores why in the September 2024 Style Issue of Wallpaper*, with soaps by Chanel, Celine, Diptyque, and more, photographed by Sophie Gladstone
By Hannah Tindle Published
-
Aesop’s Salone del Mobile 2024 installations in Milan are multisensory experiences
Aesop has partnered with Salone del Mobile to launch a series of installations across Milan, tapping into sight, touch, taste, and scent
By Hannah Tindle Published
-
Winter layering: six nourishing balms to envelop your dry skin in luxury
Master winter layering with these luxurious balms made to shield your skin, hair and body from biting temperatures
By Hannah Tindle Published
-
Aesop gift kits signal it’s time for harmony and hand balm
Aesop’s Resonant Gestures gift kits come with specially composed musical tracks to tend to mind, body and home
By Simon Mills Published
-
Aesop’s Seoul store is inspired by a Korean pavilion
To mark the recent opening of the Aesop Seochon store in Seoul, Wallpaper* hosted a panel discussion, including contributing editor Dal Chodha and the store’s architect partner Samuso Hyojadong
By Simon Mills Published
-
Aesop’s New York story
To celebrate the recently opened Aesop New York NoMad store, Wallpaper* hosted a panel discussion led by US editor Pei-Ru Keh alongside seasoned Aesop collaborators Cyril Marsollier and Wallo Villacorta of MV-LLC practice
By Simon Mills Published
-
Aesop’s ethereal stores: explore the brand’s design philosophy in a short film
Perfectly integrated into the local urban fabric, Aesop’s three new stores showcase the brand’s powerful yet pared-back design philosophy
By Dal Chodha Published
-
New Aesop store in Rome opens, an ode to the Eternal City
At the new Aesop Via del Corso store in Rome, architect Jakob Sprenger hosted a celebratory event with Wallpaper*, including a panel discussion chaired by contributing editor Dal Chodha
By Simon Mills Published