After collaborating with the likes of Bottega Veneta and Burberry, Alex Pagenelli (who goes by the witty alias DeadHungry) will be taking over Selfridges Cinema for a one-off cinematic dining experience.

With an impressive background as a chef, photography has also long been a passion of Pagenelli’s. Now he merges both, creating sensory feasts that look as exciting as they taste. Taking visual inspiration from vintage film posters, camp 1970s cinema, horror movies, sci-fi films and westerns.

dead hungry popcorn and drinks on black and white checkered background at Selfridges Cinema

The chef-meets-artist tells us, ‘when designing dishes, I love taking a well-known menu concept – such as classic cinema food – and from there experimenting with new flavour combinations and unexpected ingredients.’

‘The first dish is a savoury cotton candy – I love the texture and it’s fun to eat, but by switching up the flavours, this simple sweet treat becomes a refined starter. From the plant-based hotdog, to the sweet truffle popcorn and natural fruit candies, each course explores foods that are a quintessential part of the cinema-going experience, in new and interesting ways.’

Photograph of multiple drink glasses on crumbled while tablecloth by Deadhungry at Selfridges Cinema

For a cinema experience far removed from sticky carpets and creaking seats, Selfridges state-of-the-art sound and vision technologies ensure a world-class viewing experience. To compliment DeadHungry’s plant-based four-course tasting experience, a short film will follow of iconic food scenes in cinema.

The experience doesn’t end there, however, as guests will also be able to take away a bag of DeadHungry’s natural sour candies, created by preserving citrus in sugar for several days until you’re left with delicious sour sweets, reminiscent of childhood favorites. §