The extroverted glamour of the Italian furniture label Visionnaire has found itself a new home in the heart of Los Angeles. Located on the first floor of a midcentury building in West Hollywood, the light-filled, West Coast flagship is perfectly placed in LA’s design district.
Designed by Visionnaire’s in-house team of designers, the sprawling 3,500 sq ft space showcases its full collection, ranging from living room seating and dining tables to its versatile indoor-outdoor collections, in a series of evocative vignettes that speak to the Californian lifestyle.
From rows of sofas and armchairs arranged like in an in-home screening room, to an expansive living room setting that boasts a dark marble fireplace on one end and floor-to-ceiling wine coolers on the other, Visionnaire’s collections have been displayed to mirror the luxurious, well-honed lifestyle of its clientele.
‘The development and growth of our brand in North America in the last years has been very fast and considerable. This has brought us to open our first directly owned flagship store outside Italy, Visionnaire LA,’ says the brand’s CEO Andrea Gentilini. ‘We are currently working on several turn-key projects with renowned architects and developers in California and the opening of this beautiful showroom came as a natural and needed evolution of our brand presence in the US.’
Far from just being a showroom, the presence will serve as a design workshop, where clients can explore the label’s wide-reaching array of customisation capabilities. From mouldings and wall-coverings to entire kitchens and baths, the full range of Visionnaire’s collections can be unearthed for the very first time in the United States.
INFORMATION
For more information, visit the Visionnaire website
ADDRESS
144 North Robertson Boulevard
West Hollywood
CA 90048
-
Venerable British car-maker AC goes OTT with the high-output, low-slung AC GT SuperSportPitched at all-American fans of the original AC Cobra, the GT SuperSport is a fearsome two-seat roadster with more muscle than ever before
-
The dynamic young gallerists reinvigorating America's art scene'Hugging has replaced air kissing' in this new wave of galleries with craft and community at their core
-
Out of office: the Wallpaper* editors’ picks of the weekWhile a few of our editors were in Europe for various showcases and launches, others stayed local, uncovering new cuisines, eccentric exhibitions and glorious gardens this side of the Channel
-
This 18th-century Puglian villa has been restored with contemporary touchesThe updated stonemason's workshop is a haven of centuries-old brick and sophisticated made-in-Italy design
-
Inspired by a goddess, Turri’s ‘Vesta’ furniture is just heavenlyDesigner Francesca Lanzavecchia brings her signature poetic touch to the new furniture collection, marking Italian company Turri’s centenary
-
Tour the Italian ambassador’s redesigned London apartmentNick Vinson is behind the dazzling overhaul of this ambassador’s apartment, a happy marriage of past and present, and a celebration of Italy’s rich design legacy
-
This collection of slow furniture is a powerful ode to timeA serene exhibition of David Dolcini's 'Time-made' collection has fast-tracked its place into our hearts and homes
-
Vipp Palazzo pop-up hotel opens inside Brescia’s historical Palazzo MontiScandi minimalism meets Baroque maximalism in Vipp Palazzo, a pop-up hotel by the Danish brand in the heart of Brescia
-
B&B Italia celebrates 15 years of outdoor furnitureFrom a woven design by Patricia Urquiola to an aeroplane-inspired collection by Piero Lissoni: we look back on exceptional B&B Italia outdoor furniture
-
Michele De Lucchi unveils latest furniture design for Stellar WorksItalian designer Michele De Lucchi and Stellar Works present a new furniture collaboration consisting of a modular sofa with a floating silhouette that merges Italian and Japanese design sensibilities
-
Marble table pushes the boundaries of furniture manufacturingThe sinuous forms of Roberto Lazzeroni's Infinito table for Poltrona Frau are defined by a rare marble and an innovative design approach
