Visionnaire opens up inside a midcentury building in West Hollywood
The extroverted glamour of the Italian furniture label Visionnaire has found itself a new home in the heart of Los Angeles. Located on the first floor of a midcentury building in West Hollywood, the light-filled, West Coast flagship is perfectly placed in LA’s design district.
Designed by Visionnaire’s in-house team of designers, the sprawling 3,500 sq ft space showcases its full collection, ranging from living room seating and dining tables to its versatile indoor-outdoor collections, in a series of evocative vignettes that speak to the Californian lifestyle.
From rows of sofas and armchairs arranged like in an in-home screening room, to an expansive living room setting that boasts a dark marble fireplace on one end and floor-to-ceiling wine coolers on the other, Visionnaire’s collections have been displayed to mirror the luxurious, well-honed lifestyle of its clientele.
‘The development and growth of our brand in North America in the last years has been very fast and considerable. This has brought us to open our first directly owned flagship store outside Italy, Visionnaire LA,’ says the brand’s CEO Andrea Gentilini. ‘We are currently working on several turn-key projects with renowned architects and developers in California and the opening of this beautiful showroom came as a natural and needed evolution of our brand presence in the US.’
Far from just being a showroom, the presence will serve as a design workshop, where clients can explore the label’s wide-reaching array of customisation capabilities. From mouldings and wall-coverings to entire kitchens and baths, the full range of Visionnaire’s collections can be unearthed for the very first time in the United States. §