’The Nature of Motion’: ten designers interpret mobility for Nike at Salone

Nike's vice president of global design, John Hoke, recently gave ten progressive designers – including Sebastian Wrong, Max Lamb, Martino Gamper, Greg Lynn and Lindsey Adelman – a simple brief: 'To help explore and abstract, question and challenge the notion of mobility, motion and movement.'
After working closely with a creative, collaborative team of people 'who could challenge us and vice-versa', Nike is now exhibiting the results of its 'The Nature of Motion' project in Milan as part of Salone del Mobile 2016. 'Each piece is a unique exploration, a piece of poetry expressed either by form and surface, scale, equilibrium, the nature of gravity or rhythm, how the body reacts to heat and cool,' says Hoke. Any materials were allowed – and any medium of expression permitted.
British furniture designer Max Lamb has contributed the brutal surreality of an installation made up of super heavy aluminium, granite and polystyrene blocks levitating above an invisible skirt of compressed air. The air enables each apparently immovable object to glide across a white rink at the lightest touch, challenging our perceptions of weight, effort and movement.
Best known for his lighting, British designer and creative director Sebastian Wrong conceived an ergonomic chair formation, intended as communal seating for team sport. A longstanding champion of the futurist art movement, Wrong was inspired by Umberto Boccioni’s 1913 painting Dynamism of a Soccer Player, abstracting the colours, movement and dynamics of the canvas on to Nike's Flyknit textile which he wrapped around a hollow, hexagonal steel frame. 'When we went to Nike’s HQ in Oregon to talk about the projects, they referred to us as "artists", not designers, and this made me think, I don’t have to deliver a practical solution here... I can be indulgent!' explains Wrong. 'Ironically, I went on to produce one of the more functional exhibits. It’s a "sling thing" made of weather-proof fabric, designed for sports teams to rest on before or after a game. The construction is very simple so it can packed down to nothing and easily adapted to a single chair design.'
Viewed from above, Wrong’s energetic interpretation of Boccioni’s soccer artwork provides a goal mouth scramble of swirling colour. 'The futurist manifesto was all about noise, action, agitation, intervention. I tried to get a bit of that energy in this piece also.'
Inspiration for Martino Gamper’s contribution to 'The Nature of Motion' came from the unlikely source of veteran rock drummer Ginger Baker. Gamper watched a documentary about the legendary Cream drummer (2012's Beware of Mr Baker) and also saw the 76 year old percussive genius play live. 'He can’t walk any more but he can still drum!' says Gamper.
When asked to contribute to Nike’s project, Gamper decided on a collection of drums and drum kits that creates a commentary on the rhythm of 'natural motion' by combining technical Flyknit textiles and Nike laces with laminated plywood forms. 'I was thinking of the Rio Olympics, the drums of the carnival,' says Gamper, striking a nearby snare with a blue stick. 'We made special weaves of Nike Flyknit material with areas of different densities and colour, like you see on steel drums. We stretched the fabric over the drums as skins.' A professional drummer will be behind Gamper’s kit when the exhibition opens officially today.
Dutch designer Bertjan Pot’s work is propelled by an impulsive curiosity concerning materials, techniques, structures, patterns and colours that leads him to push conventional manufacturing boundaries and experiment with textile and weaving techniques. Rotterdam-based Pot’s series of resting pods takes the notion of the wheel – a symbol of momentum and movement – as a structural starting point.
By upholstering the inner tubes of a car, wheelbarrow, truck and tractor with ropes, Nike laces and belts, he has initiated an unexpected but effective meeting of artisanal hand-weaving techniques and high-performance materials. “The first idea was: Nike makes you tired. Nike wants you to participate in sport,' says Pot. 'Nike wants you to come to Milan, walk around all day and look at their exhibition. So how about I create something that encourages rest and relaxation instead of activity.'
Pot did the labour on the Polynesian/Indonesian-influenced, basket-woven pieces himself, sometimes with the help of a single assistant. 'Thirty-two days of weaving! Most pieces are made of just three or four lengths of continuous fibre wrapped around each tyre or tube. For the bigger pieces I would stand inside the tyre passing the roll of material up and over, back and forth, inside and out to my intern.' There's art in action at 'The Nature of Motion'.
Nike gave ten progressive designers a simple brief: ’To help explore and abstract, question and challenge the notion of mobility, motion and movement’. Pictured: entrance way to the show
The featured designers include Sebastian Wrong, Max Lamb, Martino Gamper, Greg Lynn and Lindsey Adelman. Pictured: outside the show
British designer and creative director Sebastian Wrong conceived an ergonomic chair formation (pictured), intended as communal seating for team sport
Swedish graphic designer Clara von Zweigbergk and American product designer Shane Schneck present their collection of seating, as seen here from around the shoebox wall. The combination of materials is similar to that of a shoe: a cork base acts as the ’sole’, providing grip and weight, while a medium-density polyurethane top provides a softer area for the seat
The duo’s collection studies the interplay of balance and posture – specifically how the human body interacts with static objects. Each stool requires its sitter’s cognitive engagement to balance
Pictured: the ’Sensation room’ (detail)
Pictured: ’Experiments’, in installation
Rotterdam-based Bertjan Pot’s series of resting pods (pictured) takes the notion of the wheel – a symbol of momentum and movement – as a structural starting point
Martino Gamper’s project (pictured) comprises a collection of drums that comment on the rhythm of ’natural motion’ by stretching technical Nike Flyknit textiles over laminated plywood forms and securing them with Nike laces
Lindsey Adelman’s project (pictured) comprises two light fixtures that communicate through vibrational movement in an effort to capture the ’motion of nature’ within the constraints of industrial components
INFORMATION
’The Nature of Motion’ is on view until 17 April. For more information, visit Nike’s website
ADDRESS
Via Orobia 15
20139, Milan
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
This surreal new seafood restaurant in LA is the stuff of mermaid's dreams
At Cento Raw Bar, delectable fare is complemented by playful, oceanic interiors by Brandon Miradi
-
What’s new in the wearable world of smart glasses, and extended and augmented reality
Are you ready for AR? Meta, Google, Snap and more are gearing up to compete with Apple and deliver frames-based communications devices – complete with AI integration
-
Italian-Japanese fusion’s a joy at east London’s Osteria Angelina
A Victorian warehouse in Spitalfields has been given a slick modern makeover to house a unique Italian-Japanese restaurant
-
O Milano! Design's epic annual spectacle in photos
Call us biased, but we believe that Milan Design Week is, at this moment in time, the greatest show on earth
-
For its 24th edition, Triennale Milano's International Exhibition examines the theme of ‘Inequality’
The design institution shines a light on events such as the Grenfell disaster, climate crises and the Israel-Hamas war through architecture, art, products, technology and data
-
‘Romantic brutalism’ rethinks Polish craft
An exhibition in Warsaw gives local makers their due, looking inside the burgeoning world of Polish design
-
Eight designers to know from Rossana Orlandi Gallery’s Milan Design Week 2025 exhibition
Wallpaper’s highlights from the mega-exhibition at Rossana Orlandi Gallery include some of the most compelling names in design today
-
Bentley’s new home collections bring the ‘potency’ of its cars to Milan Design Week
New furniture, accessories and picnic pieces from Bentley Home take cues from the bold lines and smooth curves of Bentley Motors
-
StoneX partners with Wallpaper* for material alchemy at Milan Design Week and beyond
The natural stone purveyor teams up with Wallpaper* for a three-year partnership of material adventures, starting with an exhibition at Triennale di Milano
-
David Rockwell’s Milan Design Week presentation is a love letter to cork
Rockwell Group’s Casa Cork installation showcases this under-appreciated material, which is infinitely recyclable and sequesters carbon for decades
-
Emerging galleries to discover during Milan Design Week
Wallpaper’s Milan editor has the inside track on the younger design galleries coming to town