Sofitel: The Brief

last updated 23 August 2022

With the Sofitel MyBed products at the core of your creation - bed base, mattress, pillows, topper and duvet - Sofitel and Wallpaper* are asking you to design a fantastical bedroom installation*. The winning MyBed Universe design will be constructed and installed in the lobby of the Sofitel Munich Bayerpost, Germany, where it will be the centrepiece at a cocktail party attended by high-profile representatives from Europe’s design and architectural community.

*Competition closes 11 February 2014.

With selections judged on striking creativity and the most imaginative projection of the Sofitel MyBed product, a shortlist of ten MyBed Universe designs will be chosen by an esteemed panel including Sofitel representatives, Wallpaper* creative director Sarah Douglas, artist-designer Hervé Van Der Straeten and interior architect Nicolas Adnet.

All shortlisted entrants will receive a complimentary two-night stay in any Sofitel hotel around the world and extended exposure across the Wallpaper* digital platforms. As well as being the focal point of the celebratory cocktail party, the winner of the MyBed Universe competition will also feature in the July issue of Wallpaper* and receive a full Sofitel MyBed kit.

So, if you have a dreamy, Sofitel MyBed Universe idea, don’t sleep on it, send it to us now.

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.