French connection: Silvera opens its first showroom outside of Paris
Parisian design destination Silvera first opened its doors in 1990, becoming one the city’s most important purveyors for refined modern design. Its near 30 years of existence has seen the launch of ten showrooms in the French capital, but now, it’s time for the family-owned brand to spread its wings, taking flight to a new home in London’s luxury design district Chelsea.
‘When Silvera calls you, its like a calling from the Pope,’ says Jouin Manku, the architect responsible for the design of the 500 sq m space. Manku retained several of the building’s original features – the vast windows and idyllic orangery to name a few – and created an open plan space where the different interior set-ups can take shape.
A wooden bridge between the front and rear of the store, along with the large staircase, lend an apartment-style feel to the showroom, which stocks a diverse range of furniture and designers, spanming emerging French studio Pool, mesmerising Bocci lighting and Cassina furniture, to accessories by Vitra, Minimalux and Hay.
The new Silvera showroom in London
The original alcoves have been left untouched, flooded with ambient, multi-hued lighting that puts the spotlight on key products, such as the ‘Take a Line’ armchair by Moroso. The collections form just a small pocket of Silvera’s substantial catalogue. Brigitte adds, ‘Our strengths are knowing how to select products from our collections to create curated and personalised interiors for our clients, rather than a “copy and paste’ scenario.’
Silvera’s unique edit also sets them apart from the plethora of design offerings in the Chelsea and Brompton area. ‘The London design scene is one of the strongest on the international market and we love the vibrancy,’ explains director Brigitte Silvera. ‘We’re proud to display pieces that haven’t been seen in London previously such as the “Credenza” sideboard collection, which is Patricia Urquiola’s and Federico Pepe’s first collaboration.’
If you are on the hunt for more than just furniture, Silvera’s new London hub also contains a concept store, with lifestyle accessories on offer that makes, says Brigitte, ‘design accessible to everyone’.