Past, present, future: a new CEDIT collection employs a host of Italian design talent

Italian ceramic tiles authority Florim has relaunched historic brand CEDIT, unveiling a collection that marks a new chapter in the company’s history
Italian ceramic tiles authority Florim has relaunched historic brand CEDIT, unveiling a collection that marks a new chapter in the company’s history
(Image credit: press)

Earlier this year, Italian ceramic tiles authority Florim relaunched historic brand CEDIT – Ceramiche d’Italia, unveiling a collection that marks a new chapter in the company’s history.

For the occasion, a group of Italian designers has explored CEDIT’s ceramic capabilities with a plethora of creative solutions for flat surfaces, that range from embossed concrete to iridescent treatments. Each new collection was shown on a diorama-like structure at the Spazio CEDIT in Milan. The first six studios to experiment with the surfaces were BRH+ (Barbara Brondi and Marco Rainò), Marco Casamonti of Archea Associati, Giorgio Griffa, Franco Guerzoni, Matteo Nunziati and Wallpaper* Handmade contributors Giorgia Zanellato and Daniele Bortotto, who offered new points of view on ceramic tiles, testing out materials and treatments.

The new collections include iridescent and metallic tiles by Casamonti, who intervened on the passivation processes of the metal to create moody surfaces. The series created by BRH+ explores the textures of cement, with different iterations arranged in modular compositions using bright shades for the grouting. Abstract painter Griffa applied his signature brush strokes to the surfaces, using the slabs as large canvases to create a series of paintings. Guerzoni, another contemporary artist, worked on the surface’s texture and pigmentation, creating a covering defined by a poetic crumbling effect. Architect Nunziati offered a more practical surface solution inspired by layers of exotic fabrics and decorations, while Zanellato and Bortotto referenced worn plastered walls in their design.

The brand relaunch and these collections present the diverse possibilities of CEDIT and are testament to its open stance on design, but the company’s present and its future are directly informed by its illustrious past. Founded in the 1950s, it was given a no-nonsense name (an acronym which stands for ‘Ceramics of Italy’) and offered an innovative and radical approach to surfaces. From the 1950s until the 1990s, the company collaborated with some of the most illustrious design names of the era. Alessandro Mendini, Ettore Sottsass and Bob Noorda, among others, were part of the ever-growing tile designs portfolio, and CEDIT also enlisted Marco Zanuso to create installations for the Milan shop as well as tiles for the company. These largely forgotten collections remain a hidden, treasured heritage for CEDIT, as it continues to combine research and innovation with contemporary art and design.

The surface treatment created by Wallpaper* Handmade contributors Giorgia Zanellato and Daniele Bortotto

The new collection was shown on a diorama-like structure at the Spazio CEDIT in Milan. Pictured: the surface treatment created by Wallpaper* Handmade contributors Giorgia Zanellato and Daniele Bortotto, who referenced worn plastered walls in their design

(Image credit: press)

Contemporary artist Franco Guerzoni worked on the surface’s texture and pigmentation, creating a covering defined by a poetic crumbling effect

Contemporary artist Franco Guerzoni worked on the surface’s texture and pigmentation, creating a covering defined by a poetic crumbling effect

(Image credit: press)

Abstract painter Giorgio Griffa applied his signature brush strokes to the surfaces, using the slabs as large canvases to create a series of paintings

Abstract painter Giorgio Griffa applied his signature brush strokes to the surfaces, using the slabs as large canvases to create a series of paintings

(Image credit: press)

The series created by BRH+ explores the textures of cement, with different iterations arranged in modular compositions and using bright shades for the grouting

The series created by BRH+ explores the textures of cement, with different iterations arranged in modular compositions and using bright shades for the grouting

(Image credit: press)

The new collections include iridescent and metallic tiles by Marco Casamonti, who intervened on the passivation processes of the metal to create moody surfaces

The new collections include iridescent and metallic tiles by Marco Casamonti, who intervened on the passivation processes of the metal to create moody surfaces

(Image credit: press)

A view of the installation in Milan, with tiles by BRH+ on the foreground and work by Franco Guerzoni on the background

A view of the installation in Milan, with tiles by BRH+ on the foreground and work by Franco Guerzoni on the background

(Image credit: press)

A floral tile design

From the 1950s until the 1990s, the company collaborated with some of the most illustrious design names of the era: Alessandro Mendini, Ettore Sottsass and Bob Noorda, among others, were part of the ever-growing tile designs portfolio. Pictured: a floral tile design by Marco Zanuso, from 1971

(Image credit: press)

A tile design by Marco Zanuso, from the Cedit archives. As well as designing tiles for the company, Zanuso also created installations for its Milan shop in the 1950s

A tile design by Marco Zanuso, from the Cedit archives. As well as designing tiles for the company, Zanuso also created installations for its Milan shop in the 1950s

(Image credit: Marco Zanuso)

The brand relaunch and these collections present the diverse possibilities of CEDIT and are testament to its open stance on design

The brand relaunch and these collections present the diverse possibilities of CEDIT and are testament to its open stance on design, but the company’s present and its future are directly informed by its illustrious design past. Italian architect Sergio Asti was among the collaborators for the brand, creating this organic design in the 1970s

(Image credit: press)

Bob Noorda's tile design for Cedit, from the company's 1971 catalogue

Bob Noorda's tile design for Cedit, from the company's 1971 catalogue

(Image credit: press)

A reduced motif by Alessandro Mendini was part of Cedit's 1993 catalogue

A reduced motif by Alessandro Mendini was part of Cedit's 1993 catalogue

(Image credit: press)

Marcello Pirro's creation was part of Cedit's 1973 'Serie Pittori'

Marcello Pirro's creation was part of Cedit's 1973 'Serie Pittori' ('Painters' Series') 

(Image credit: press)

Also part of the 'Serie Pittori' was this design by Marco Zanuso

Also part of the 'Serie Pittori' was this design by Marco Zanuso

(Image credit: Marco Zanuso)

Painter Emilio Scanavino's design for the 'Serie Pittori'

Painter Emilio Scanavino's design for the 'Serie Pittori'

(Image credit: Painter Emilio Scanavino)

Ettore Sottsass' black and yellow creation

These largely forgotten collections, featuring Ettore Sottsass' black and yellow creation, remain a hidden, treasured heritage for Cedit, as it continues to combine research and innovation with contemporary art and design

(Image credit: press)

INFORMATION

For more information, visit CEDIT’s website (opens in new tab)

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.