Heineken: The Goal
The Goal: The first stage of Heineken’s Open Design Explorations project will unveiled as a live event. It’s a blank canvas of a space right now at a venue on Via Bugatti in Zona Tortona. But in April, during the Design Week, Milan, it will be transformed into a fully functioning, pop up club. The club will be the result of a year of work from the designers and their exploration teams and a chance for the wider design community and Design Week visitors to experience the visionary nightlife concept at first hand. Salone is a crucial date in the design calendar and Heineken’s specially designed bottle - chilled to perfection behind the bar at the club,
of course - should feel like a natural fit!